Okay, so in previous videos, we've talked about how to get traffic using different methods that you might have not heard about, like using guest posting, or using podcasts. And in this video, I want to talk about how to use YouTube as a platform as a channel to promote your content marketing articles. So if you if you're like me, you really want to be a higher up in Google want to rank higher for certain specific keywords because you will then get free organic traffic. And that can mean that you only have to do a little bit of work in the beginning and then get traffic every single day every single month without paying anything. This is just an example to show you why YouTube is pretty good. So I'm just using Search, you'll get traffic using YouTube.

And after all of these liens, which are just websites at the end, so this is position 10. The last one is a YouTube video. And even though it's not specifically about how to use YouTube as a traffic source, it's more about the opposite how to get traffic to your YouTube channel or videos, it just goes to show that YouTube isn't strictly related to, you know, going on YouTube and searching for something. Since YouTube is owned by Google, it's not integrated within the search results that it provides you. So that means that each time you will search for something like a tutorial, or even an ad or anything. And if you search for it on Google, there, there is a high chance there's a high probability that you will find a Google result for a YouTube video.

So once we know that These YouTube videos can rank. And then you can use that to send traffic to your website. And so not only will you have your new YouTube video in Google, but also within YouTube, so within two major search engines, and they're now considered the top two search engines in our Google and then YouTube, it's one great way to send traffic to your content marketing guard costs. So let me show you. Let me go into a bit more specifics. This is an video by Ryan Stewart from web risk.

As you can see, this is the video itself, there's the title. And over here if we click Show More, these are all his social media accounts. And obviously right here he links to his agency's website. So this is a YouTube video sending potential traffic right. targeted traffic to his website, and the way you actually rank for things is pretty simple. Actually, you just have to remember that a YouTube video is like a website or a blog, or a digital instance, right, a generic digital instant.

So the things that you would do for a website you would want to do for a YouTube video. So in terms of SEO, you will want to have a good title related to what you are talking about what your niche is, you want to have a great description. If you are using a tutorial, it's a great idea to have the transcript, the written transcript for the video in that YouTube YouTube videos description since that also gets indexed and further along the way, other things that you should be looking at doing and doing getting traffic and links to that YouTube video itself. I know it sounds a bit counterproductive since you're not really trying to rank just for the YouTube video, you want to use that YouTube video to grow. And that use that leverage that to send traffic to your content marketing article. But if you think about it, if you're thinking about it from not from a YouTube or video standpoint, but more from a backlink standpoint, so you're building a digital presence on YouTube, and you want that to work alongside you and send traffic your way, and now there are a few tips that you should remember, obviously, you should also be careful when you're actually naming your specific video file because that gets also gets unnecessarily indexed, but read by YouTube's bots, you will want to use playlists so that you can identify you can help you to both identify what your video is.

About and think of it as similar as you have a content marketing article. And obviously, you will want that to be in a category on your blog. You don't just want it to be on blah, blah blah slash blog slash article title, right? You want it to be in a category, you should remember to use custom thumbnails. And this isn't specifically related to SEO. But once you have your custom thumbnail, then when this shows up next to other videos related videos, people should have a reason to click on your YouTube video right on on the one that you have alongside other ones.

So make sure your thumbnail stands out. You can have an image you can have text on it, make sure it it really pops. You can also have social media work for you. So thinking in terms of gathering social social signal For this YouTube video itself, so sharing it on on accounts that you might on social media platform that you might not have accounts for yet, you should try building those, say a Tumblr, a Twitter if you don't have an account Pinterest try sharing it all along those lines getting links from those places so that your YouTube video has more chances of ranking for your specific specific keyword. Also, since your YouTube video lives on a channel page, then you should definitely look into making sure you have completed the description at the links that you have a link to your own website that you have a channel art channel profile, make sure that your channel looks as legit as official as good as you can get.

And then further down the line. Let's say you're getting into grey hat or black hat, you can think about getting links from Other sources like other social media, plays platforms, social bookmarks, doing a few guest blogs, guest posts, having a few comments on a few blogs, kind of sending the video to people share them, share it via email, do all that you can do for your YouTube video to rank and then let YouTube's bots optimized for the keyword that you've chosen. And then all you have to do is check out how much traffic that YouTube video has sent you. And once you've seen it work, you can use that strategy again with another keyword for another content marketing article who can create a suit of armor videos for that same content marketing article. So this was the video all about how to use YouTube to promote your content marketing article.

I'll see you in the next video.