Well, hello there and welcome to this course, how to promote your content marketing articles, the other five great methods. Now I've done a course in the past which outlines five effective methods to promote your articles. And I thought, you know what, there are other methods out there. So I decided to create this course for you. So let's just have a look at what we will be learning the first video we will be focusing on guest posts, and there are two sides of the story here. So number one, and the one that people mostly know and associate gatepost with is actually writing an article for someone else.
And basically, yes, that is sort of the definition and that's why you will want to write your article for someone else to get traffic back to your website. The second part which I find more interesting, After a while after you've gained a bit of momentum is allowing other people write allowing other people to post something post articles on your own website or blog. And it all boils down to nurturing a relationship, whether that's with the influencers you're trying to promote articles to is trying to impress them so you can get traffic from their communities. Or you can get on the side of actually establishing your own brand or your own awareness in the marketing space by allowing other people to promote their articles on your website. The second video focuses on podcasts, and again, we'll be talking about the two sides of the same coin number one would be to actually appear on podcasts whether that's our audio or video, pre recorded or live It's a great way to get the word out on your articles on your brand on your book.
If you've got a product coming out soon, it's a great way to influence other people's communities. The other side, again, is to host your own podcast. And you will want to do that because after a while, you will want more control. You'll want to be seen as the person actually curating that content. And it's a great, great way to get your name out. The first method is slideshare.
It's a distribution channel. It's a website. And again, once you get on the homepage, or you just get a few hundreds of thousands of views, people will see you in a much better light. It's not everyone can create killer slideshares can create really, really awesome PowerPoint or Google slide presentations. They will see you next time. Only as a article writer, but also as a competent content creator, the fourth video will focus on YouTube.
And if you don't already know it, Google is the number one search engine in the world. And number two, belongs to YouTube. So it's an opportunity that you shouldn't waste and whether or not you already have videos created that as a matter of adding stuff on you to get easier and easier. With each day. You can just have an audio or, and an image. You can just have an image in certain situations, and you can just add text on to it.
It's a great distribution platform that you can optimize and you can send traffic back to your original article, the fifth video in this course the last one, we will be focusing on adds. And while most of the other methods were completely free, I decided to add something else in this mix. There is no shame in paying for promotion. And we will, we will be taking a look at just how to do that some tips and tricks for promoting your articles using ads. So this was the structure for the course. I assure you that everything that I will be talking about will be in a easy to follow fashion.
We'll be having all of fun. There will be a lot of things to learn and hopefully, I'll see you on the inside.