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Understanding Consumers: How Gender Identity Shapes Consumer Behavior

How Gender Identity Shapes Consumer Behavior
How Gender Identity Drives Consumption
Preview
Our Definitions of Sex Roles are a Work in Progress
Body Image and Self-esteem
Ideals of Beauty Change Radically Over Time
How Marketers Influence Women's Perceptions of Their Bodies
Ideals of Male Beauty
Marketing and Body Modification
Course Review

How Gender Identity Shapes Consumer Behavior

Understanding Consumers: How Gender Identity Shapes Consumer Behavior
By: Michael Solomon
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