So let's have a look at the customer's journey, we're going to look at an example of a customer's journey through an ADA marketing funnel. So everything we've been talking about so far has been very theoretical. Now we're actually going to look at it in a practical manner. We're going to use a linguistics company as an example. This is an actual company, we created a marketing flow a marketing funnel for. So here's a practical example I was just talking about.

And as you can see, this mind map is color coded. So and I strongly recommend that you will talk about Mind Map software later on but you use something like parabolas and how to create these and these really help you right practically to create your flow. So let's look at this flow. We've got attention, interest, desire, action, you Yellow, red, green, blue. So the color coded. So let's just go and have a look at a practical flow now, or the attention phase.

So tension content, as you can see. So it's this yellow group. So it's it's, it's in this instance, it's social media content is a very light content. And spelt like that way. So it sticks in your mind is very light. And it leads back to your website content or your interest content.

So practically, how would we do this? Here's a social media post 10 tips to help you get clients from different ethnic groups. So this would be a social media post that goes out. And obviously on Twitter, it has to be a bit shorter. But on Google Plus, and everything I've just mentioned that guys watching this and you're not using Google Plus for your business, then you're really missing out. 10 tips to help to helping you get clients from different ethnic groups.

So tip one, tip two, tip three, tip four. Tip four says read more on our website. So we've got their attention, and we're going to take them to the interest content, the interest phase on our website. So that's a social media post. It's got some information. But if they're really interested, we're going to bring them into their funnel, we're asking them take a small action and move to our interest phase.

So now, interest content can be a blog article video. Its website content, it generates interest and it points desired content behind a newsletter signup, as we've been discussing. So in this instance, the blog posts we link to is here, and that has one to 10. So it's 1-234-567-8910. Much more information. Now, obviously 10 tips is a very basic way of doing this.

There's lots of different ways of doing this doesn't have to be 10 tips. It can be a brief introduction. And then if you want to read more, find out more come to our website. So what we're going to do in the blog post is we're going to go ba, ba, ba, ba 5678 910. And then we're going to point to the free PDF download. So we're going to create a resource related to this blog post, which we can then download.

And we're talking about more about how to build this up in another lecture. So if they want the free PDF, download the interest in our blog, they sign up. Now they're into the desire phase. This is the green. So the red was interest desire is green. Now to move into the desire phase.

So here we're going to give free resource email marketing. So we could do training courses, PDF resources, webinars, as we said, email campaigns 80% free 20% premium. I will also put this as a PDF The course says this and the other mind map I will actually share with you. So you've got this an example. So go to the resource section, which will be directly under this lecture and download this PDF. If you'd like to have a look at this yourself.

We're going to explain the what and the why and when we talked about that, but we're going to point to the action content. So in this instance, we sat with the client and we worked out what could you give them? So we decided free, useful PDF results. It's a linguistics company. And one of their main mission statements is they want to help businesses attract clients from different nationalities. So what we developed was a PDF resource, which is a welcome sign, which can then be printed, and it was transparent.

It could then be printed, placed in a business window, and it has welcome in 10 languages. Now where we live, we have a strong immigrant workforce and they come from all over Europe and All over the world to work in our local area. So in this instance, a welcome in a business window in their language would bring them in. So there's a strong value for for someone to actually get this PDF download taken, stick it in the window. So that's a one resource. And obviously, we've designed content, we're going to keep creating different resources, different helps.

And we're going to keep helping and educating by hoping from this practical example now of this free resource that a client can take have printed stick in their shop window now, or their business window. Now they can actually reach out to a potential client group they've not been able to reach because of the language barriers. And then when they've got that, obviously there is the call to buy sign up contractors for premium content in this instance. What we suggested was they could get a personalized PDF now this PDF is free. Welcome in 10 languages, and it's got the company the tread, the translation company or the linguistics company, logo and contact details, you know, very subtly quite small in the footer. But maybe the company doesn't want that.

Maybe they like the idea. And now they want to actually buy a download. So in this instance, we would say you there's a Pete personalized PDF, we can go away, translate a specific message for you. And that is now paid for service. And we would tell them that in the desire phase, so sometimes you can give something away for free. You can give almost look like how content but it's actually got a few restrictions on it.

And this is typically what people do with free trials. 30 day free trial, you use it for 30 days you like at the end, you decide not to have it and that is a traditional Well, sorry, not even traditional, a digital strong example of desire face 30 day free trial, that's a great desire in the signed up, they've given you their information, I would suggest don't ask for their, you know, credit card details, and hope they forget they've signed up and then get charged and then get irritated, I suggest that you set up a way this 30 day limited and after that, if they want it, they have to pay for it. And then enter their details, then take action, follow the flow, follow the aid of flow, don't ask people to take action before desire. And that's what some people do with the trials. Give me your credit card details.

So then it's all gonna make a note to cancel this before. And then so you're already thinking about this is something you're going to Council. So that's what happens when you don't follow the ADA flow and you try and put action before desire in these types of signups. Now coming back to the point, action content premium content services, now we're going to deliver How we're going to deliver a specific, premium product. Remember, free products and premium products are different. In this instance, the personalized PDF resource.

So let's just review that again very quickly. There's personalized PDF resource. It's a free download as a blog post and as a social media post. So we're taking them from social media to a paid product in four simple steps.