So let's have a look at action content. Action content is content with us. It always has a clear and a simple call to action. When somebody is ready to take action, it's important not to create too many barriers for them. You want them to be able to take the action really easily without creating too many tasks for them. Let's have a look at some examples of action content.
Product pages with check out contact pages of specific call to action credit card gathering pages. And always reserve the hell for your action content as we talked about in the last section. If you give away the hell, they don't need your page services, so we don't want to give away the hell we give away the what and the why and the how is now it's a de action. This is where it is And we also always want to be very clear in the desire phase to communicate the location of the how content when sharing the what and why well, that simply means we must make sure we link to how content, we always linked to the how content, there's always a clear call to action in the desire phase. And the mistake people make, the biggest mistake people will make in it is inserting action content too early in the buying cycle.
So a typical example of this is a free trial. We have to get your credit card details to get access. I see this so many times online and somebody says, some here's some I had it the other day, here's some free stock images. Oh, that's great. I could use them. I'll put them in my library and, you know, maybe they'll client comes along, haven't got much, much budget.
We can pass it on. That'd be great. Go to the website. Give me your credit card details. I'm just bounced straight up. Absolutely straighter, where there's another digital resource online.
And what they do is they give you free resource if you sign up for their email, and then they send you an email when there's another free resource, and then you go back to their website. And then when you want to buy something you're there are when they send out a special promotion, you're already familiar. So don't insert the action content too early in the buying cycle. If you remember, we talked about in attention what most people do attention to get attention action. And then people do it on their blog, they go interest action, and you can get away with it sometimes and it does work if you know that people already educated and that's that type of product, but try to avoid it because people bounce off action when they don't know you and trust you