So let's look at Attention. Attention is the first step in any ad marketing funnel. It is said there are seven points of contact a customer needs to take before they will buy from you. And the first step is always an attention step. This is where we first arouse curiosity. The very first thing we need to do psychologically is get attention.

Now, if there's seven points of contact, the first point of contact is the most important. And there are many different ways we can get attention online and we're going to go into them in great detail. But this is often where a lot of the work actually his attention and interest, desire. Action, you'll find that you end up spending a lot of time creating the attention content. But this is very light and very easy to create. And we're going to go through that.

There's different types of attention content, traditional types, TV and radio adverts, movie trailers, magazine ads, billboards, and then digital modern methods, online ad campaigns, social media posts. All of these types of content are attention content. They're designed to get you to do something, take another small step. Attention content doesn't ask for a huge step. It asks us for a small step when used properly. And these are some The tradition that the typical ways that we can get attention for our business.

So start watching this as as you're out there, and you're online or you're watching TV, start watching the attention content, start figuring out what it is they're asking you to do what it is they want you to do next. And you'll find extremely fascinating. Attention content has one purpose. When we use a tension content, there's one thing that we want people to do. We want to move them to the interest phase of the ad sales funnel. And we'll show some examples of this later.

Don't worry, if you're you know, struggling to picture this we will show this and show you an actual Mind Map of this in action. And the single biggest mistake people make with marketing is trying to get someone to move from attention to action. So they use their attention content to call people to action. So it will be by my service, attention to action. Marketing doesn't work very often, you will get some lucky results of it. But a lot of the time, if you don't have interest and desire, people just going to bounce off your marketing.

You see, people are just not committed enough to take action that fast, unless they're operating at a very emotive level, and they're not really thinking about what they're doing. Or they're already at the action phase, because they know what they're actually looking for. So that's the exception to the rule. But if someone's not come across your services before, or they've not come across your offering, they don't know they don't understand what you do and not been educated about your skill levels and your expertise. All of that. Have your products they're not going to move to action.

So, we really must be aware that and this I think is the biggest mistake people make online when it comes to their marketing is calling people to direct action.