Alright, now that we've dissected a job posting, and we have a good idea of what experiences that the hiring manager is looking for, it's time to start writing the resume. So there's a lot of things that go into a resume, some of which are mandatory, like name, contact information, education, work experience. And then there's a lot of optional elements to like, awards, languages, a headline a qualification statement. And so what we're going to do is we walk through and write a resume together is all I'll use some of the optional stuff, and I'll kind of talk you through where other optional stuff might apply. As I said earlier, there's no one size fits all resume, so feel free to use certain parts of this and throw other parts out. The important thing is that it works for you.
So since we already dissected a job posting for coordinator of Marketing and Communications at Greg's cookie shop young let's let's make a resume for a marketing and communications person. So we'll start off here with a blank document usually using Microsoft Word and guess what we're going to start with the data, your name. So for name, I usually make it the biggest word, use the biggest font on the entire document. I traditionally go with the size 26 top left corner, I'll usually use a tray boo Shea, Ms. Colibri is also fine Times New Roman is also fine. Like I said a lot. There's a lot of customization you get to do in your resume.
Fonts is just one of them. But keep it simple. Got our name here, I'm gonna throw in a phone number. It's not my real phone number. Hopefully that's no one's real phone number. Put the address under here.
Now you don't necessarily need to include your street address anymore. It's very rare that someone is is mailing us something. So a lot of people if you're if you're not comfortable, including your street address Just you, city and province or city and state. And we'll throw in our email address here. And if you have a good LinkedIn profile that you're really proud of, you can pop that in there as well. And then this looks a little awkward as you can see.
So what we're going to do, we're just going to throw a nice line in there. Now in terms of color, I usually like to keep it pretty simple. If I'm going to use any color, it's something like this, like a dark blue and Navy. And like I said, just in terms of font size, so the name is 26. And I'm using an 11 for the rest of the contact information there. And now we have our contact information in our resume, which is fantastic.
Some other stuff that we can include that's optional, is one thing I love to do if I have room is a headline. So I'll throw in a few things that we found in that, in that sort of dissecting the job posting. So building brand strategy was important. Well, I have experience Building brand strategy. So I'm going to call myself a brand builder. Social Media Marketing was also important while I've done that, so that's gonna go in here as well.
And see we're kind of giving ourselves a label, got a few more things. So in a bit more generic, but they wanted team oriented people. So I'm going to tell them I'm team oriented. And assessment was important as well. Well, I have a lot of experience in assessment. So these headlines now are kind of giving the detail of what's to come.
If they stood alone, or they were up there, and they weren't backed up by the experiences that we included later. They're kind of useless, they may fall flat. But in this case, these are all things that I'm going to talk about later. So it's kind of a thesis for what's to come. Speaking of which, one of the other tools I always like to include is a qualification summary. If there's room of course, and this just gives us a chance to show a little bit about our values, what we think is important in terms of our experience So, qualification summary, you know, you can fill it a number of ways.
It's a tiny paragraph, I like to use three key sentences in mind. So first one is we're going to call ourselves a marketing professional. We know that was important. They want marketing professionals or a marketing professional. So that's going in there accomplished marketing professional, mentioned how many years of experience we have, doing a couple of key things that they were looking for. We know we they want us to be able to create campaigns.
They didn't use the word digital campaign, but it's a synonym because we've already mentioned social media marketing up here. Yeah, so that's it. That's your first sentence. It's your labeling yourself as the professional that are looking for give you a number of years experience doing a couple of key things that they're gonna need you to do. next sentence. We're just gonna say we've effectively done again, a couple more things that they want us to do conducting market research.
We knew that was a priority from them from our dissection process. Yeah, and then the results, we'll get more into results later, but very generically resolved this establish winning marketing strategies. And then finally, I'd like to throw on a little bit of a quick sentence about making a positive impact about passion. This might be passionate about team success, it might be passionate about something related to the mission statement of the organization. We know Greg's cookie shop is looking for, to make a difference in people's lives. So we're gonna say something similar to that here.
And that that is the introduction. A couple of this is the way I like to usually start resumes with a couple of, of useful kind of preliminary introductory pieces. So let's move on to talk a little bit about education.