Okay, so we've got education covered. Now it's time to show you how to include your job experience. So your work experience. So we use the same format for our heading here. And then to list the jobs, you've abrogating use the same formatting we did for education just to keep a nice consistent look. So we're looking at size 12 font here, the company we were with the location on the right, then we've got our job title and bold and the duration again, on the right, try to use months as best as you can just for accuracy.
And then next, we're going to do two things. We're going to show our overarching job duties in this position. And then we're also going to show the accomplishments that we achieved while we were in this role, so we're showing them what we did and how we did it. To show the job duties, I usually like to do a short paragraph or just even a one long sentence at the top here, which I'll do in italics. So the first part of the sentence is just who I was reporting to This kind of shows where you fit within the organization. And then we're just gonna list sort of the overarching responsibilities we had in this role.
I've got three here that are fairly related to the job that we're going to be applying to, which is great. But mostly important because it gives an overall picture of what I did while I was in the position. Now moving on to accomplishments, which I'll include underneath here, I don't want you to feel intimidated by the concept of accomplishments because you don't have to have won an award or have increased revenue generation by 50%, necessarily to list something as an accomplishment. We just want any sort of account of you're doing your job well. So I'll show you kind of how to do these bullet points after but for now, I'm just going to show you a couple so you get the sense of what they look like. So here, here's one created and curated content for four major social campaigns per year on Facebook and Instagram.
Etc, etc, resulting in a five to 12% increase in followers and page likes per campaign. So we'll break that down for you in a minute. But I just want to show you a couple so you can kind of get the direction we're going in. Here's the second one collaborated with marketing team to develop, etc, etc, utilize by 40 communications professionals over nine social media platforms. So we've got kind of two lines per bullet point here. Now there isn't really a limit on how many lines per bullet point, I generally try to keep them to two unless it's a particularly important accomplishment.
One is also fine. And there's also really no limit to how many bullet points per job so long as all the bullet points you're listing are relevant to your brand strategy that you're creating for yourself that are relevant to the position you're applying to. And you leave enough space for all the jobs you want to cover. So let's get into the bullet points now quickly, and then we'll do an activity to kind of help you really understand the bullet points. And you can even get started on creating some of your own. So, the three key elements to a bullet point.
First we have our action verbs, which you saw at the beginning like created and curate and such, then we have as best as possible, we want to include specific and quantifiable detail about what we did. And then finally, results. What happened as a result of you doing that job, what was the accomplishment? So, we're going to do an activity now that will help you to break down a bullet point and see where each of these things are. And then I've got an activity that you can also complete to help you start writing your own bullet points, which we will get to right now.