Okay, so let's talk about branding as one of the things that you can do for local businesses, okay? So the purpose of branding is to help your client build trust with their customers. A great place to do this is social media, okay? So their traffic should be highly targeted, okay, this should be buyer traffic. And these are decision makers, okay? So social proof equals trust.

Okay, so active presence on social media, testimonials, all these things are going to help you help your customer build their brand. So you want to make sure that your customer is actively on Facebook, they're actively on Twitter, they're tweeting, they're on Google Plus, okay, any place you can think of they need to be and they need to have lots of likes and followers. Now, some good content to have on your sites pictures info about the owner. info about the staff, expert articles written by the owner and the staff to show expertise reviews from clients. Awards any organizations associations at the business as a part of also any better business bureau accreditation, seals a trusted partners references from other businesses great testimonials, whether they be written video audio, you can have the business owners ask previous customers for these testimonials you can pull from social media, Facebook, Twitter, YouTube, etc.

You can put a contact form on your website. Just make sure that you get permission to use testimonials from the client. So before that customers before you put them on the clients page