Okay, now that you've done some prospecting, and we've kind of gone over, you know, different ways to find potential clients, let's talk about actually converting those prospects into clients that you know, pay you money. So it all begins with your planning. You want to make sure that you set up a face to face meeting before trying to close the deal. Okay. You can research your prospects online presence before meeting with them. Okay, do your keyword research to determine potential traffic.

Ask questions, you know, is the client currently ranking for certain keywords? Which ones are they ranking for? What kind of traffic are they getting? What pages the client on? Okay, these are all questions that you want to be asking yourself while you're doing keyword research. And the actual meeting, you want to build rapport.

You're going to show your research show the client's current position in Google rankings. Okay, show them your keyword research. This is going to go a long way the clients going to understand it Wow, this person really knows not only Google and how to rank here, but they also know my business. And they're going to be very intrigued by this. You want to ask your client questions, questions like what percent of revenue comes from online? How much of an ad budget is allocated to online?

Ask them what else do they have online, you know, other sites, blogs, you know, social media profiles, etc. Find out as much information as you can, okay, this is gonna go a long way. And then you can offer a few possible strategies for improving their online presence. They don't want to give them the whole you know, ball of wax here, just a couple little things that pique their interest. From this, you can schedule another meeting and do more research based on the answers to questions asked in the meeting. Okay, so now you're going to go back and do some more research, okay.

You've given them a little teaser. They're anticipating seeing you again and talking to you while you go figure out some more things about their business and how to improve their business. And then finally, Ideally, on your final meeting, you're going to close the deal. Okay, so you're going to offer several possible solutions, you can offer the pros and cons of each. And then you're going to give your recommendation one of the possible solutions. Now most people, when they're doing something like this give too many options.

The key is to not give too many options. The key is to also have a call to action call to action, and tell them what to do essentially. Now, this is just a recommendation. But I think you should go this way. Okay, out of the different options that you've given them. This is really going to help solidify the deal.

And then show expected financial return on their investment. Okay, it's going to cost you this much. This is how much you can make. Okay, always show that return. And then be open to negotiation, especially if this is one of your first clients. Like we said before, don't be afraid to, you know, charge them a little bit less in the beginning.

And as you start to make them more money, than you could start to ask for more money yourself. Make sure from the beginning that you manage expectations. Don't oversell, okay? The key here is to under promise and over deliver. Okay? Anytime you can do this, you're always going to be in better shape.

Want to give accurate estimates to, okay, no exaggerations here. And then keep your client informed of any issues that arise. Okay? Make sure you're over communicating always when you're running someone else's, you know, aspect of their business. So, a couple ways to do this, you can present your client with reports on a monthly or weekly basis. Okay, always just keep them abreast of what's going on.

You can do conference calls once per month per week, depending on the client. You can meet in person once per month or per quarter, just depending on the client. Okay, you can also do you know, webinars where you just kind of run them through the same thing you ran them through on your initial meeting, to show them how things are doing how things are improving.