Promoting your business. Now this is a no brainer. You have to promote yourself as you are your business. If you want to be successful, you have to be visible and credible. How else are you going to get potential clients who know about the great services you offer? This goes back to networking, but also looking at marketing marketing yourself.
If you can afford to hire some help in marketing and PR consultant can give you some great advice on the best methods and channels. You know, I am a PR consultant, PR communications consultant so you could always get in touch with me if need some help. But if you can't afford the consultant fees, and there's lots of information out there on the internet for entrepreneurs and new business to get your services known, I have a DIY PR course that teaches you how to manage it yourself. Know how you can boost your profile and your profits by using PR so do feel free to check that out. And there are lots of other free information sources out there as well. Mine is a pay for horse, but there are free information sources out there as well.
And on my site evany, Gal communications.com I do offer free advice in terms of my blogs and things like that. So do check that out. But start with making sure your clients can find you. So, you know, do you have a professional website, if not curriculum, and you can do this yourself. I've got a on my nine to five wearables website, I do have some great tips in terms of how to set yourself up a website quite straightforward, and who are the best ones to use so feel free to look that up as well. Now, you know, it's not necessarily that hard to create one and you know, YouTube do have some great tutorials as well.
If that's slightly overwhelming for you, you can choose to outsource this to a freelance digital consultant. And of course, this will come at a fee but you know, unless you're able to Come up, come to some sort of agreement where you exchange services. Of course, having a website presence is really important. But that's that there's no point in having a great website. If no one knows how to find you include client testimonials on your website. So potential clients know what service to expect.
And what others have to say about you. system as a profession, setting up a professional email also helps them look the part and shows that you take your business seriously. And you can set one up for really quite cheaply for around three pounds a month with Google. There's lots of information on mine about setting this up. So again, you can look at startups website is to UK is number one. Business Resource for us.
It's not to run business. Now, this is a time where you'll need to invest in yourself. So you know, by setting up a Google adword campaign, so when people Google consultant in your industry, your pop up is something you could think about doing. You could also think About set up a Google, when you do set up Google adword campaign, you could say it with limits. So I know you'll be thinking, you know, money, you know, putting money in behind this. But you can literally set a cap, you can spend between two pounds a day or more, you know, it's up to you.
And you can speak to a Google rep who can take you through processes to set that up in ourselves, my own my own one. And you can do that quite easily. to also consider advertising, including, you know, relevant directories. As long as you have the budget that is, you know, you go for what works for you. You know, I didn't necessarily go down this route, but I know others who have done and they have been successful in doing so. You need to be confident and proactive in promoting your business and maintain the client base you really have, as well as, you know, trying to go after new ones.
So, know that you have the skills. Yes. And there may be other consultants out there doing what you plan to do, but they're not you so be confident in what you're offering. Know that you are uniquely you. And the way you do business is your way. So there's enough room for everybody out here.
So don't, you know get consumed or overthinking about a person or colleague that you know who is making big waves in your industry remain focused on you and your mission. You wouldn't be thinking about becoming a consultant if you didn't think if you didn't think you had the right skills and you weren't serious about doing it. So don't sell yourself short. You are capable, and you don't have to pretend to be like anyone else. Okay, I've heard you know, one of my favorite speakers. Always say that your vibe attracts your tribe.
And I believe that to be true. So go out and attract your tribe.