So guess what's the first aspect was the first pillar? When you build a business? You got it, your clients. So why now we're going to talk about your client, getting to know your client base. This is what this step is all about, yes, you're going to click Create a new business, you're going to become an entrepreneur. And at the end of the day, this is about providing value to clients.

So right now, we're going to ask some key fundamental questions. They're very basic. And you will probably find this again in any literature or the training about creating a business. Let's go back into the fundamentals. They're important. That's why they are there.

So when we talk about your clients, I think that the first question you need to ask is, who is my client? And what do they need? Who's my clients? How old are they? Where do they come from? What do they like?

How do they spend your life? What type of lifestyle do they have? Where do they live? What do they think? and summarize all this will create the best possible picture you can have about your clients, the most precise with a lot of details, this will help you in the future. Even when you think about marketing.

For example, imagine that you post an ad on Facebook, you can target people based on their interest based on their age, where they come from, etc. So it's important that right now, before you shape the rest of your business, you keep your client in mind. And the most most important question is, what do they need? Because your business is about adding value is either by providing a service or providing a product But at the end of the day, you're adding value to those people to know who they are. Now, I'm asking you, what is it that your clients need that you're going to provide as a value? This is the essence of your business.

This is the why you do what you do. There is nothing more important than sticking to this question. Yes. So what do they need? What is the value that you are going to provide to people take the time to summarize this, put bullet points, you know, create this vision in this sentence, this paragraph that describes in as much detail as possible, what you're providing as an added value to your clients. So now, you know describe who they are.

Describe all the characteristics that you can think of, and even more, and then what do they need? Two very simple questions. But believe me when I started, I knew these fundamentals. Of course, you know, we always say Yeah, business is about providing service to people. But I didn't grasp how important that was. And he then created a lot of work for me where I had to come back to my clients and redefine actually Who are they and what they need.

And based on that, I had to change everything. Again, my website, my concept, my vision, the way I was marketing myself. So if I had spent more time at the beginning, of really digging deep into understanding who is my clients and what they need, and if I had kept this in mind, in everything else that I was about to do next, it would have saved me a lot of time and efforts. So that's what you're, you have the opportunity now to to, to benefit from from my learning and my mistakes. Yeah. So start with this and when you think you have done sufficient study, analyzes and description of who your client is and what do they need, what do more, just come Back to it.

Just maybe share it with somebody and get their opinion on it. And ask them to challenge you know, challenge yourself or imagine that you're in a room full of 50 people, and it's this huge executive board and they're all focused on you and listening to you and then present Who is your client and what do they need. And imagine that those people are challenging you in a very rough way. Okay? Maybe even brutal doesn't matter at this stage, because you're just in your head anyways, it's gonna happen in real life. So better do it right now.

And sharpen your vision and your description of the value that you're going to bring to those people. If they have a problem. What is it? What are you solving? What service are you providing? What is the fear that drives your clients, and that makes them want to buy from you, and how do you respond to those fears?

So the need the fear, the problem, you see, it's this Look at vocabulary around somebody having a need, and you're providing the solution. This is very important. Who is your clients and what do they need? Write it down the commander's and keep it, keep it in mind and keep it for the records because you're going to need this next