Lesson 3 Video

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Transcript

So you're finished visualizing your brand, and you're ready to move on to designing your accessory. Before we move ahead too soon, is important to start gathering some reference material to clarify the style and details of your product. The design process of your accessory will be split into five boards, style and shape, materials and hardware, details and interior, packaging and logos. And lastly, colors. Let's get started. One, style and shape.

This is the starting point for visualizing your product. Before getting into the details, think about the basic shape and style the first impression your product gives. curate items never reflect the shape or looking for the type of handles sides or gussets. Does it have an extra crossbody strap? Is it removable? Things like this will help distinguish your products to people From a distance to materials and hardware, once established the basic shape of a product, organizing what materials will be used to make it will help refine its aesthetic.

What will look best for you? materials like canvas and leather are good places to start. But what kind of specific works Canvas is water resistant, and often use for men's wear and messenger bags. nylon Canvas is lightweight and great first parts gear and car Dora is a durable canvas. Great for luggage. letter comes in a variety of styles as well.

Vegan pineapple cork. A bit of visual research will help you pin down what kind of materials will work best for your product. Tree, interior and details. style, shape, material and hardware are all great places to Start when thinking about the outside of your accessory, what the inside looks like is key for establishing what your product will be capable of doing. In the case of a tote bag, what would you intend for each hole? How many compartments would be needed?

Is there room for pockets? Where would they go? Think about the materials you want on the inside as well. How you want them to look and the purpose they're meant to serve. For packaging and logos, what sort of logo I was thinking about for product, isn't it a logo plate, a hot stamp? Will it be engraved on the hardware or on the zipper pool?

Get our phones and logos for inspiration here and narrow down what kind of look represents your vision best. Think about what sort of packaging you want for your product here as well. Will it with bags in a dust cover? A cotton bag Does the bag have a logo on it? What kind of information would you print here? These components are the presentation of a product, a way to help it stick out to your consumers and make a strong first impression.

Lastly, we have the fifth board colors. Once you've worked all the details out from the previous boards, you should have a pretty clear idea of what your product will look like, and what colors it will look best. For this step, create tree boards based around what colors you think would work best for your product. Label you're barred by that color, and curate some images that show the color used effectively. Colors are powerful tools for setting the tone of your product. So choose wisely.

And think about what colors will enforce your message the strongest

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