Welcome back to Module 12 authority engineering. Now, before we do anything going further first, Congratulations, congratulations on committing to advancing yourself and congratulations on expanding your knowledge. But most of all, congratulations on your commitment to not being average. Secondly, as always, I hope you're having an absolutely superb day. Now, there is one final principle I'd like to share with you. It is a principle that is understood by just a tiny portion of individuals on the planet.

The majority of business owners really learn about it and even less consciously recognize it's a measurable impact on the prosperity of an enterprise. I assure you, however, that under the the understanding and the embodiment of this principle will impact on your prosperity and your ability. Ready to flourish like Nevada. It is the primary principle that underlies everything in thought engineering, and underlies everything that I've ever learned in business and every single process, principle and strategy that I teach in all of my programs. I could have started with this module, but I know it wouldn't have had the same impact it will now. Now, just for a moment, please imagine your business as a kingdom.

Now, every Kingdom has a ruler, right? However, what many people do not realize is that a kingdoms capacity for production and prosperity are the alternative suppression and struggle is more directly related to the ruler than any other single determining factor. You see, the ruler is the most important person in the kingdom because the ruler sets the tone for absolutely everything that happens within it. The environment and climate of any kingdom is a direct reflection of the way in which the ruler of things because the ruler, the way the ruler thinks, dictates and drives and will determine all action in the real world. And it is only from action that results are produced, both good and bad. He say, You are the ruler of your kingdom, your business and your life as an extension and your kingdom is a direct reflection of the knowledge and perspective that you possess.

So if you want to build and grow or transform and shape your business into an enterprise that delivers wealth, abundance and freedom, then the starting point is to transform and shape yourself. It is up to you to look in the mirror. be brutally honest and recognize your shortcomings and ask Where is my knowledge or skills deficient because that deficient deficiency is Your greatest barrier to success you see at the core at the core, business transformation equals personal transformation and personal transformation is rooted in the acquisition and comprehension of quality, knowledge and theory can Consider an orchestra for a moment. Who is the most important person in an orchestra? Is it the drummer holding the rhythm? the heartbeat of the ensemble?

Is it? Is it the violinist? Is it the trumpeter? Or is it a section that's most important? Is the string section or the brass section or the percussion the most important section? No, it's none of these.

The most important component the most important part of an orchestra is the conductor. The conductor is the ruler of the orchestra or kingdom, every success or failure stems directly from him. But the most significant point here is this. The conductor knows this and understands with ultimate clarity. Now please don't misunderstand me. This is not about bravado, or misplaced self importance or vanity.

This is purely about the conductor taking responsibility For his position, he may be able to play the instruments. But he doesn't spend his time perfecting that up. That's not his role. The conductor understands that his knowledge his ability to think clearly and act accordingly is the most valuable component of the entire ensemble. This is the responsibility of a leader. He understands that his role is to choose the works to be performed, and then communicate the appropriate elements to the performance.

He unifies the performance, he sets the tone and the tempo, and he listens critically to shape the sound successfully. While individual members perfect the art of planar instruments. The conductor perfects the art of guidance, direction, and discernment, because he understands the ability of the orchestra to perform is a direct reflection of his own ability. To lead and perform your role as the ruler of your kingdom is exactly the same. So as the ruler, your knowledge and your theory, hence your consciousness and your ability to think will have a bigger impact on the health and wealth of your kingdom than any other single determining factor. And ultimately, it will have the greatest impact on your business's capacity to deliver you The ultimate goal of business ownership, real wealth, abundance and freedom.

In the end, learning to think is the easy part. You just need to be exposed to the right education, become trained as I did, and transition from ignorance into knowledge, to act out whatever is the hardest step. But the hardest step of all is to act in accordance with your thinking. It's easy to switch off this program and go back to doing things in your business. The way you were, maybe you make some changes, only to let them dissipate over time. However, I would like you to understand this, the greatest difference that sets the human race apart from the rest of the animal kingdom is our ability to think, process, learn and apply knowledge.

And it is in the application of that knowledge that we gain the life changing power of wisdom. There is an endless supply of individuals on this planet who possess knowledge and do absolutely nothing with it. You see, knowing and not doing is just the same as not knowing at all. I know how powerful this knowledge is because it has been the center of what has allowed me to develop such incredible wealth. So I implore you to apply this knowledge just put it into action, measure the change and see the results for yourself and allow effectiveness to be your measure of truth. You have started Danna path of true enlightenment in business, then the question is, will you choose to apply what you have learned, expand on that learning and continue down the path less traveled to reap the incredible rewards that will be delivered?

Will will the time that it took to watch this program have been spent or invested. Ultimately, that is up to you. We live in a world of instant gratification and we come to expect it in every aspect of our lives. You're not going to just watch this program, flick a switch, and everything will magically be perfect. learning anything, and particularly learning valuable knowledge and skills. It just doesn't work that way.

It takes effort and work, mistakes, repairs, improvements, victories teas, laughter, frustration, perseverance elation of commitment. belief, resilience and fortitude. If it didn't, everyone would possess the skills when a professional tennis player gets a new coach, and that coach changes the players back here to improve it, often the player's backhand weakens initially because he is learning a new technique. Over time, however, with practice, patience and application, the plays backhand becomes brilliant. And his entire game excels because of the improvement of this single component. This process is exactly the same and it is the same in business.

And it's especially the same we thought engineering. It's about progressive learning, progressive application and progressive growth. It's a process. It's a journey, and I repeat to you my promise. It is one worth taking. I challenge you to take that journey.

I challenge you to be exceptional. I dare you to be different The sense of time will pass regardless of what you choose. The only question is, will you look back in years to come still be exactly where you are today? Or worse? and wonder what could have been? Or will you have enjoyed the learning, expanded on it and achieved freedom, I would like to share one final short story with you, one that is very close to my heart, when I resigned from my position in my mid 20s, to start my own companies.

The final words my mentor, Tony said to me on my last day with ease, Paul, it has been my honor and my pleasure to teach and work with you. I knew when we started down this path, I wouldn't have you for very long. And to be honest, I had you for longer than I thought I would. I know that you will be incredibly successful and I wish you all the success your heart desires. So I tell you now, what my mentor told me when I left him the time will come when you will have the opportunity Share the expertise, the education, and the wisdom and knowledge that has been passed on to you. Don't hold on to it.

Give it openly as it was given to you. Then he smiled, shook my hand locker, a proud father night and walk back inside. In my final 60 seconds in his space, Tony couldn't help but give me one final lesson. Since he humility. From the bottom of my heart, I hope for engineering has opened your eyes and your mind and elevated your perspective and that it will allow you to improve your position and your influence as a business owner, as a leader and as a human being. I hope it allows you as it allowed me to develop actions and strategies that are conducive to building a business and a life that serves you so that you can achieve the ultimate goal of business and life that eludes the vast majority.

Already business owners real wealth, abundance and freedom. If you would like to know more about my business programs to advance your learning even further, please visit us@www.globalei.com It has been my absolute pleasure sharing this life changing knowledge with you. And until we meet again, please be superb. think clearly and have an absolutely remarkable day.