Welcome back to code engineering. I hope the sun is shining on your day today. And I hope everything is absolutely superb in your world. Now, just before we get into today's content, I just want to say something. I know that the last module was filled with some pretty heavy content. And if you're still processing it, just be okay with that, some of what you're learning here, it will not feel it will not fall into place, I should say immediately.

Please understand that what I'm sharing with you is over two decades of knowledge and experience, and remember that learning anything of real value doesn't happen overnight. It's about progressive learning, progressive application and progressive growth. So please just go easy and be gentle on yourself. Okay, now let's get into today's content. Today's content is about money, and where it hides Well, most specifically Today's module is actually about why and where you are actually hiding from it. So let me start by playing a little game with you.

What makes a business tick? Tell me all the things that you would do on a daily or weekly basis in your business. Now, when I play this game in a live audience, I get everyone to just call out all the things that they do. But obviously, we can't do that in this format. So just stop the video, take a moment and jot down at least and come back when you're done. There's there's no right or wrong answers here.

It's it's just about getting guests just jot down your details and all your ideas and see what you come up with. I figure Okay, so when we, when we actually play this game in a live audience, I get all the list that actually develops out of this game. It's something along these lines. So I'm just going to jot down some of the details of what we end up with. So we get a whole list of different ideas that we end up with Things like accounts. I've got to be down and we have GST or tax issues.

We have things like recruitment that come up. We have things like paying bills. We have things like insurances. We have debtors chasing debtors. That's always fun, isn't it? We have keeping creditors happy.

Creditors happy that's even more fun than chasing debtors. We have what other things come up. Let me think. Let me think we have wages. We have rosters. We have stock control.

We have budgets. We have emails. We have phone calls. We have repairs. We have deliveries. As you can see, it's a never ending list.

And this list usually goes on and on, and on and on. And it usually takes me about 10 minutes to get through the list. But then we also have three other activities and sometimes these come up, and sometimes they don't. But the other three activities are sales, marketing, books, product innovation. And you might be wondering why I've separated these two lists. Well, you see all the articles or the articles, all the activities I should say, in the right hand column are what we call busy time activities.

And all of the items or all of the articles in the left hand column, we call them income time activities. So, busy time activities are as a general rule, consumptive activities, and income activities are generative activities. You see in business, there are only three activities that generate income, sales and marketing and product innovation. These activities are called nexus point activities. And the ultimate key to making money in business is to remain focused and engaged primarily on nexus point activities. You see the only time that you Your business can make money is when you are engaged primarily in the nexus point.

And what is the nexus point? It is the collision point of opportunity where you or your agent, hence your salesperson, your advertising your website, whatever it may be meets a client or a customer, because it is only at that point that a client or customer can provide you with money. Now, while all the busy time activities on our list are necessary components to the business, none of these activities provide you with a nexus point opportunity, the opportunity to make money in complete truth. product innovation is not technically a nexus point activity however it is it is such a critical part such a critical component that I included on that side. Now, as a business owner, you want to spend at least and I mean at the very least 80% of your time focused on and invested in income time activities, sales and marketing and product development and innovation, because it is only in that space that income can be generated, nothing else does.

And without income, do you have a business? No. Every other activity in your business is expense related either an expense on your time or your money. You see, when it comes to your time in particular, you only have two choices as to what you can do with it. You can spend it or you can invest it. Now, the definition of the word spin is to use up consume or exhaust the definition of the word invest is to put to use or the time or money to put to use by purchase or expenditure in something offering a potential return as in interest.

You see individuals capable of tremendous level of expansion and growth, productivity and profitability, have a very different decision making process when it comes to choosing the activities to which the time is allocated, the activity the activities that they engage on, engaging, I should say, and not a matter of circumstance. They're not whatever pops onto the individuals desk into their inbox, the next phone call, for example, or the next interruption at their door. They are calculated, chosen with purpose and deliver it when you choose to engage in busy time activities. And I assure you, it's a choice. primarily what you do is commit to spending your time however, when you choose to primarily engaging and structure your environment, so you can focus on and primarily engage in income time activities. you commit to investing your time, and you will reap an incredible return on that conscious investment if you make it.

So, let me ask you the million dollar question. How much of your day is spent on busy time activity versus how much is invested in income time activity. And while I'm not a betting man in any way, shape or form, I can almost guarantee it is far more than you would ever believe. Now, while you ponder that idea, let me share a short story with you. I have a very good friend called pay. Well, everyone has a good friend called Pete but I actually do have a very good friend called Pete.

He is genuinely the loveliest hardest working gentleman you could ever meet. I was at his warehouse a couple of weeks ago, and we were having a chat and I asked him what he was doing that day. And he said to me, I have to clean the warehouse. Now, I know a little bit about pizza business. So I was able to ask the following straight out. So I said to him pay your business turns over roughly 900 K a year.

If you break that down, the average business owner has, well, if you break that down this way, so the average business owner has roughly 1800 hours in a year, calculated over 4545 wiki and a 4040 hour week. So 40 times 45 gives us 1800 hours in a year. That means your productive hourly rate Pete is 900,000 divided by 45 divided by 40, which in the short version of the equation was 900,000 divided by 1800 hours, which gave us an equivalent of a $500 an hour income rate for him or productive hourly rate for him. So if it's going to take you I said to Pete, so Pete, if it's going to take you five to six hours to clean the warehouse, then that activity is actually going to cost you three grand for a job that you could get done for 150 bucks. On a Tasker.

So I said to pay Where is your time better spent out speaking with clients getting orders, cementing relationships and expanding opportunities, or engaged in $500 an hour income time activity, or he cleaning a warehouse involved in busy time activity. preachers looked at me with a bit of a blank look and said, Wow, I've never actually considered or looked at it that way. Now, please stay with me on this because if you can get this on a cellular level, everything changes and I mean, everything. most business owners would look at the equation that we just did and say, okay, so I understand that hourly calculate calculation. However, there is a far more profound way to look at this. Think about it this way, is the only time that you can actually generate income is while you're engaged in income time activities, then your hourly rate should go up.

Be calculated using your income time hours, which means that if you've already calculated your hourly rate, then you like most business owners have vastly miscalculated and underestimated your income potential and your value as a business owner. Think of it this way. When I calculated Pete's income, right, or income alley, right, or productive hourly, right, I worked on him spending every hour of every week, that's 40 hours a week, only doing income time activity. But the fact is, that's no way nee a reflection of the reality of pizza situation. I mean, for God's sake, he was about to spend six hours cleaning the warehouse. And that certainly is an income time now is it?

In fact, when we broke it down, we could only find 10 hours per week that Pete was actually engaged in income time solely engaged in England. Time activities. So his income time hourly rate was actually more like $2,000 an hour, which means that cleaning his warehouse was actually a $12,000 exercise. You see, most business owners never take the time to understand what their actual income time hourly rate is. And because they have no, no tangible awareness, or comprehension of the value of their time, they're unable to consciously choose to allocate it most productively. As a result, they spend vast amounts of time engaged in activities that are not supporting they profitability and prosperity.

If you knew your actual income term, hourly rate was $2,000 an hour, do you think you would still clean your warehouse? Probably not. So let's define your actual income time hourly right now. So you can gain some perspective on that it takes less than a minute To calculate it, so let's do that right now. Okay. All right.

All right. First thing I want you to do is I want you to think about how many income time hours you do a day. So we'll do it on here together. So how many, how many hours a day do you do on income time activity, so there is activity that directly produces income sales, marketing or product information, product innovation, so just write that down. So I'll do it up here and I'll just pretend it's four. Okay, so we got that number.

Great. Now that you've come up with that number, divided by two, because I guarantee you're being generous, okay? All right. So when of course set out and we're going to make it to now add up the number of income time hours you do a year, base it on a 45 week year because by the time you factor in holidays, public holidays, Christmas, etc. That's about the maximum you get. So multiply your income hours per day by five.

So we've got two times five gives us 10. And then what we're going to do is we're going to multiply our 10 hours per week by 45 weeks in a year to get our number of hours in an actual annual years or 10 hours per week. I'm going to multiply that by 45. And that gives us 450 hours, income time hours. It Ah, nothing to do with information technology, but income time hours that we have any Now take your yearly income and divide it by your yearly income time hours. So I'm going to put a nice simple example up here.

Let's say our annual income was $450,000. And we have 450 hours. That means our income, time hourly right equals $1,000 per hour. You with me on that? Okay. So now that you have your income time hourly rate, and if you have to just pause the video and just work that number out, now that you have your income time, hourly, right?

What you need to understand is that every single hour you spend on busy, busy time activities over here is a loss of this amount, whatever that number is, why? Because you could have invested that time in income time activities, and earn that much money. What I'm trying to bring to your awareness is that every hour you spend doing busy time activities, there is a loss that is building because you're not engaged and focused on the nexus point on income time activity. And just because it doesn't appear on your p&l or your balance sheet, doesn't mean it doesn't exist. It doesn't mean that It isn't a real measurable and tangible loss because it is. So now that you know your income time hourly right, now that we have that and that that actual awareness, what next?

Well, now you get to choose how productive you're going to be. Now you get the now that you get the comprehension that money is not hiding from you, you're actually hiding from me, whether consciously or subconsciously. Now, I have another complete program on time management that will show you exactly how to make more money in less time, get a lot more done in less time how to conquer overwhelm, how to gain total control of your work life, how to have more time to do what you want and what you love, how to get rid of the unproductive stuff that you hate doing. And if you're interested in in that program, please send me an email and I'll send you a special link to a heavily discounted price on the product. But remember, thought engineering is about contextual programming. We are building the framework of knowledge that drives your actions so that you are optimally prepared and positioned for opportunity, potential prosperity, profitability and abundance.

I'd like to give you two exercises that two tasks right now that will dramatically impact your productivity. Firstly, if you truly want to get control over your time, then awareness is the first key awareness is always the first place to start. Included in this module is a simple download called income time busy time chart. It's a it's a week broken down into 15 minute intervals. Now your job is to get a small electronic clock. I thought I had one but I don't doesn't matter a small electronic clock that you can sit for 15 minute intervals and if 15 minutes, you need to note down whether you were actually engaged in income time activity, or whether you were actually doing busy time activity.

So were you engaged in nexus point, income, time activity or business activity, then add up at the end of the week add up all of the time, so you can see where your time is being consumed. Now, a couple of details to be aware of. Firstly, you don't have to do this, but you do need to understand the universal law, that which remains unmeasured cannot be improved, because there is no basis upon which to gauge the improvement. Second, the measured information will only be as good as the data that you enter into it. I have seen so many individuals enter data into this exercise that is incorrect because they feel guilty or they couldn't face the truth of the situation. Please understand, this has nothing to do with right or wrong or or good or bad.

This is about awareness and improvement. This is about expanding your profitability and your prosperity. And this is about your abundance and freedom. Third, yes, I know this will take some work to do. But you can choose to live in blissful ignorance and live with the consequences of that action or you can get ahead of the game. I assure you, however, the information and direction this will provide you will, will be incredibly valuable, providing a course that you actually act upon it.

Lastly, not only will this report tell you how your time is being allocated, income time or busy time, you will also be able to see with absolute clarity patterns in your day where you're most productive time is and where interruptions. Most impact Your day, and you'll then be empowered to actually manage both of those. Remember, clarity underpinned by knowledge is power. Okay, so the second task is this, you must begin the process of Mastering the Art. And it really is an art of leveraging everything off your desk. So the majority of your time can be invested in income time activity.

The main reason why business owners get tied up in in busy time activity is because they fail to learn how to leverage busy time activity of their desks. There's a whole way a group of ways you can do this, but I just want to give you one simple one to use and this is the simplest one that I use every day. Basically, all you need to do is start by asking yourself three simple questions when something hits your desk, or you have a busy time, work or activity to do. Now, the first question to ask is this. Am I the right person to do this job. Now 99% of the time, if you are honest with yourself, the answer will be no.

And unless it is an activity that directly involves you in sales, marketing, product development or innovation, the answer should be no. The second question is this. If it's not me, then who is it? And once you've worked out that, then just ask the last question. What does that person require from me, so that I never have to deal with this issue again. You see, as I mentioned earlier, when it comes to your time, you only have two choices as to what you can do with it.

You can either invest it or you can spend it. What happens with most business owners and look, we're all guilty of it, even me at times I'm not perfect. This even happens at times to me and I have to catch myself, but most business owners And I'm sure you will have done this, something hits your desk and you just go. I'll just do it, I'll just get it done. But what you've got to realize is that, in that time when you're just getting it done, are you spending your time? are you investing your time are you spending your time, right?

The other choice you have is to leverage it off your desk, find the right person to do the job, whatever it may be, and invest a little bit of extra time maybe training that person, getting them up skilled, so that they can handle that issue from now and everyday forward. And by doing that, you have made a conscious decision to invest your time, and you will reap a compounding return on that investment. So in summary, the core focus of this module was to bring your awareness to the theory of Nexus points and the power that you have inside Right now to influence where your time is allocated. Are you going to allocate your time to consumptive busy time consumptive busy time activities or generative nexus point, income time activities? Remember, in almost all cases, money is not hiding from you. You are hiding from it by being tied up in consumptive busy time activity.

Awareness is the first key and you're now away. So please, I urge you take action and make the necessary change to support your productivity, your prosperity and your abundance. I assure you, the result will be absolutely life changing. In the next module, we're going to look at a deeper understanding of Nexus points and how they fundamentally link to the almost unknown universal law of possession area. goals. So until we meet again in the next module, please think clearly and have an absolutely incredible day.