Now let's finish by talking for a moment about a particular kind of speaking. And that is storytelling. Storytelling still exists. It's always been very powerful, but it's far less prevalent than it used to be. It is a wonderful way of getting points across. We have a storytelling festival up here in octi.

Once a year, there are still professional storytellers in the world, believe it or not to who travelled the world plying their trade and telling great stories, but it's far less common than once. Perhaps it was before electricity. Before we had ways of recording things before writing even this would have been the evenings entertainment sitting around a campfire, with people telling stories about their exploits, or imaginary stories about ghouls and ghosts and Gremlins and so forth. Storytelling would have been the way that people related information from the past the way they are related to what happened before Greek legends for example, a great stories which mix probably elements of truth with fantasy, making things big and exciting and giving people a link with the past. Folk stories have been around for thousands of years. And they're very local, some of them as collected by Grimm and Anderson and so forth.

There are some wonderful, apocryphal stories, you can make a story up, you can make a story up that will get your point across extremely powerful Lee, how do you do that? Well, the story is a metaphor tend to go the same way and you can build most of these elements in to your story, whatever it is that you want to get across. There is usually a protagonist. I mean, think of Star Wars. That's a good example. So you've got Luke Skywalker.

There's a villain Darth Vader Of course, there are challenges that Luke had to overcome or that any princess Happiness has to overcome in a great story. And generally he or she is given resources along the way to overcome those challenges with their actions that the protagonist has to take. And they will typically be on a kind of story arc as they would say, in films where the protagonist grows and learns and becomes greater. From humble beginnings. There are lessons learned along the way. And there's emotional engagement as you identify with the struggles of the protagonist.

Now, stories do not have to be two hours long and told with multimillion dollar budgets, they can be told very simply, and I'm going to give you a great example of that in a moment, which is Ken Robinson, in his classic talk, the number one TED talk of all time about how education is robbing our children of the ability to be creative, how we're educating children in the wrong things for the world that we're heading into and how creativity is the most important so single thing that can possibly be educated into people. Now, the story that Ken will tell in the moment is probably 30 seconds long. But it encapsulates his entire talk in one story. Let's have a look. I had a great story recently. I love telling a little girl who was in a drawing lesson.

She was six and she was at the back drawing and the teacher said this little girl hardly ever paid attention. And in this drawing lesson she did. And the teacher was fascinated. She went over to and she said, What are you drawing? And the girl said, I'm drawing a picture of God. And the teacher said, but nobody knows what God looks like.

And the girl said they wouldn't admit it. Well, how wonderful is that story? It makes me laugh every single time and as I said, It encapsulates Ken's entire speech in One story The, the wonderful confidence of a little girl that she knows how to draw garden, the teacher who's obviously going to say, well actually, that's not how, you know, and and we beat it out of house of children by but you know, no, you can't do that no, you can't do that and so forth. And eventually the creativity gets repressed. And we educate people into this kind of mute, inability to be creative. Now, for you, I would suggest that you take on writing a story that expresses something you want to communicate, you may have a big idea that you want to get across to people, maybe it's burning inside you, you want to make a difference in the world.

Write a story that expresses the journey of that idea what that idea might mean, it'll be metaphorical. It won't be literal. It might involve you, you might be telling a story from your past to illustrate it, you know, once upon a time I did this or I have done that or it may be imaginary all together. It might be that once there was a great wizard Living on a mountain, you can do all sorts of things with storytelling. And believe me, you are a storyteller. Most people don't think I couldn't do that.

Yes, you can. We're all storytellers. And telling a story is a wonderful way to get across as a metaphor, what it is you're trying to achieve. So that's a little journey through content, how to devise and formulate great content, the content that's going to hit the bullseye. That's going to engage people that's going to achieve those three crucial objectives, your intention for you, your intention for them, and their intention for them, as well. Many tools and exercises to practice in this very dense part of the course.

I hope it serves you well, and I'll hand back to myself to summarize