So there you have it content, incredibly important to design the right content for each situation. Of course not all the time, you'll have many conversations where content just spontaneously arises. And I'm certainly not saying think about this in advance of every single conversation. But the important ones, the ones where it matters, that you speak, so that somebody wants to listen to you. Content is crucial. And as you now understand, designing it is a matter of asking what's the listening, and then using whichever of these tools you find particularly useful to you to design content that's going to hit the bullseye, instead of missing the target.

Now we're going to move on to look at the other aspects of speaking, the delivery side of speaking. And in particular, we're going to start with something I love rummaging about in which is your vocal cords. box. Join me in chapter seven