If you're going to deliver a talk or a complex communication of any kind, I do suggest brainstorming using post its is a brilliant way of doing that. So you have a wall, do it on a wall of your house, and just write down on every post it note, any concept, topic word that's related to what you want to get across. Keep going until you've absolutely run out of anything related to the big idea that you're going to put across. They're all stuck on the wall now. And your next task is clustering, which is the really powerful part of this method where you start to put them together and you'll have a big word at the center and then lots of related words clustering around it and you end up with a wall with groups of things. That then gives you a flow for your talk.

Now, there's a great, very old fashioned system, I can suggest that you apply at this point, which is say, say, say, this is what the essayist used to do in the old days. And it's a very good way of doing a talk, say what you're going to say. That's the big idea. As I did with that TED talk in the next six minutes, I'm going to transform your relationship with sound, then say it, and then at the end, say what you said. Another TED talk I did. The one about designing with the ears, which is really enter architects who tend to design buildings that look great and sound absolutely awful.

I'm afraid. The the talk was ended them and I started came on stage and said it's time to start designing with our ears. And then explained why and then at the end, I said that exact same thing again, that's why it's time to start designing with it. Thank you very much. So say say say is a very powerful way of neatly packaging, a talk, you give them a context, you explain why they why they should be listening to this or you intrigue them with a tease. Have you ever felt like this?

And they will go, Oh, yeah, I felt like that. I'm going to talk about how to change that. So you've engaged people, immediately, you're saying your intention is very good. First thing, your intention for them your intention for you. And then at the end, summarize. So there's a line there and you can organize your clusters of post it notes in that way.

Now, it's not just a horizontal dimension, a talk. It's not just a straight line from start to finish. It's got verticality to it, as well. What do I mean by that? That's the concept of chunking chunking up. This is an example of something so chunking up would be spaghetti is an example.

Of Italian food. Let's talk about Italian food. So I've just chunked up to a more general class, which included the thing I was talking about before. chunking down is going specifically, we were talking about instruments. Let's zoom into violins that's chunking down. This is important again, because some people as we've discovered in talking about different types of audiences, some people like more detail, they like the how other people like the why, and a bit of the what.

So think feel know all of these kind of distinctions you can see now there are different people than they want different things. So if you're in conversation, or on a stage, and you've designed this carefully, you'll have a talk that looks a little bit more like this, where you're chunking up and down, you start with, say what you're going to say in the whole talk, you then move down to topic number one that might have subtopic number one An example is This is exactly how we're going to do this. And then you move back up a level. A couple more examples are. And then topic number two, and then a couple of examples of the way that plays out and what you'll achieve back up to topic number three, and then a summary of the whole talk at the end. So that is a typical flow.

It's a really good way to think about a talk. And of course, when we come to delivery, you'll be able to vary your delivery, as well, the pace and the pitch and everything else we'll look at the vocal toolbox in the very next chapter.