Project leaders, how can you achieve those benefits faster? And before the project is finished? Yes, before the project is finished, there's a great example about getting benefits before the project is finished, which I love. And it's in Spain is called Sagrada Familia. It's a church in Barcelona. And you can see the pictures are beautiful, very modern start, which started in 1882.

So more than hundred 40 years ago, 130 years ago, which is not finished yet. And they want to be finished by 2026 is probably not going to happen. But that church is making millions every day is not finished, but they have millions of visitors every year, which are paying to go in. There's massive queues. They're doing branding and promotions. So how can you make the same in your projects help Can you be still working on the project and making benefits?

That's where things are mowing towers in when you're inventing project management today.