All right, welcome to small fish, China, Korea, Hong Kong. Today I'm gonna share with you how are you going to get new customer? So when we talk about marketing, and we want to attain new customers, it is a thing that every business wanted to do. All right, so I'll give you a very simple formula customer is equal to your lead time conversion meaning what meaningless is your prospect? How many how many prospect can you get? But But getting a prospect doesn't mean that they immediately become your customer.

You need a separate strategy to convert your prospect into a buying customer. So very simple example. Let's say you want to have customer you don't measure by customer, you start with how many leads or prospect you are getting. For example, let's say we are having 1000 leaks from your marketing campaign. You do fly yours you do Facebook marketing, you do also have Marketing and you get 1000 leads meaning a day is 1000 people call you and get to know you, oh, this 1000 people, you manage to convert, let's say 30% of them. Alright, so very simple mathematic, you will have 300 new customers.

So you may have the next question is, how do I do this? How do I get new leads? How do I convert? I'm gonna show you some example. All right, so, where do you find customer? Okay, let me show you this thing.

You find customer tip. All right. So when you market your product number one thing you can consider is to tell a story. Do you have a good story to tell about your company your brand, okay, by example, we have here, handmade soap from Taiwan. Right? So if you look at their product and their website, you can find very interesting fact they are not selling you the soap itself but they have embedded and in integrated a story into the product for example, they have named this particular production Swamp Thing swamp meaning that they have written some interesting point over here that tell you that what is this product about so they are not trying to sell you a soap but the story behind all right there's there's another way to attract more more leads into your business is to make your product really simple.

All right, for example, we have four different medicine names over here. But if you look at the medicine, were you be able to pronounce the name correctly or perfectly unless you are a pharmacy student or medical student, if not many people who have difficulty pronouncing I only know how to pronounce and a da da da da. All right. So if you want to create a product, which is easy for your customers to buy, why don't you do something like this? Right For example, I have a sample over here. They have packaged the product in such a way help I have a headache, how I have aging body how I have a blister.

So when you have such symptom, all you need to do is just go to the pharmacy and pick the system, the symptom product that you need. Next, Madonna is brilliant in tumble creating easy to buy situation. For example, you could go to any Madonna, the menu is lastly display on the board. So customer even though in this case, even though you don't read Chinese, but you can, it's very easy for you to buy, all you need to do is just go to the counter, pick the number that you want and point to the cashier even if you don't speak the language and the waiter will able to satisfy your needs. So simple, so straightforward. All right, make it easy, easy to buy for your customer.

And lastly if you can do do or work on your product packaging. Right here we have some example that stand out for market competition. For example, here we have the study. If you go to a supermarket and you look at the specialty column, which one stand out from the competition, very easy, this one, right? So, a good product packaging also help you to attract this and convert them into customers. So there are a few ways we can do today.

Number one, tell a good story. Number two, make your product really simple. Number three, create a cool product packaging do it. Right. I thank you and I see you on the next video. Thank you very much.