Hello, everyone, welcome to How to create a fashion collection and launch your own fashion brand. My name is Nino via I am your instructor. I've been an instructor at freedom fidm, the Fashion Institute in Los Angeles. And I've taught many, many classes from sketching and draping in pattern drafting portfolio classes, etc. So this course is packed with information. This is a very informative course.

But it's also very exciting because at the end of the class, not only you will have learned the steps necessary to start your own fashion brand, but if you do everything in this course, step by step, you actually will have a real collection ready to launch. In this first video, I will give you an overall picture of what you're about to learn which is a lot and then studying with the next class. I will break it down step by step. It starts with designing what is known as a collection or a line. What you see on those fancy runways or special shows that is a collection. Designing a collection is a complex process involving many steps executed in sequential order to produce the best results.

I will take you through the components and the tools to prepare, plan, organize and execute the designing of your collection. You will learn new terminology a whole bunch of new words such as slopers and blocks and mood boards and draping processes and pattern drafting cost sheets and tech packs and much much more. We will explore social media and explain how important it is nowadays in the market. Getting and promoting and selling of your brand, your collection. We'll talk about choosing your market. Are you designing women's wear menswear, children's wear bridles, what is what market are you targeting?

We'll identify target customer. Let's face it. If you're designing for a 16 1718 year old girl, it's different than if you were designing for a more mature woman. So you have to identify your customer. We'll talk about styles and ideas and themes, concept and inspiration boards, concept sketches. We'll talk about sample making, what is the sample using draping, pattern drafting and fittings and cutting and sewing to prepare a sample?

Creative design? What are the components? What are the elements of the great design what makes a great design, we'll discuss shapes and we'll talk about silhouettes. fabrics and colors and textures, etc. We'll talk about call sheets and tech packs. What is a call sheet?

What's a tech pack? We'll address all those questions. We'll get into production, mass production, you have to produce your collection, right? We'll deal with factories and contractors, etc. Social media and marketing major, major players in this market nowadays, how important it is to be on the social media platforms. So there's a lot to cover.

See you