Hello, this is Rob coven, we're logged into the WordPress back end. And now we're going to discuss the settings area. So we're into settings. And the first sub link is general. And that's where we are now general settings. And the first field, their site title is very important.

But these are the most important words on your website, as far as the search engines are concerned. So you want to put keywords into this field. What are keywords? keywords are what people key into a Search Engine Google in order to find something. So what will people key in to a search engine in order to find your size. Now if you have a name, your name of your company or your personal name, then that isn't a great keyword.

Unless you're incredibly famous, but it's been Put keywords like business coach in there. But business coach is much too general, because let's face it, you're not going to appear at the top of the first page of Google, just by putting business coach into your site title because of course, business coach is very general and very competitive. So you want to choose some specific words. Maybe you're a business coach for real tours in the specific North West region of America, or something like that. But I'm putting business coach there for now. tagline is important as well, I would recommend you change this.

And I'll just save that now. Because, of course, if we look at the homepage, or any page here that will change these words here, the site title and the tagline. However, that's not why we're changing them always because we could have a logo there. We probably will at some point, but even so, these words will be in the HTML. That's why they keep their importance. So very important that you think about the site title and less.

So the tagline. So moving down there, these will pre populate with the website address. So definitely don't touch those. This email address is very important. This is the email address, you get notified of any updates or any comment spam or just about anything that happens to your website and new user that will come through to this address. So it's very important that you use an address that you know, you look at very regularly.

Membership, I definitely wouldn't check that because that's a security concerns, leave that blank, then it doesn't matter what the new user default role is, and then timezone and date formats. I'll leave that up to you. next section writing now this isn't so important. The blog post categories, but you should choose many categories. And you should never have just one that's uncategorized. But we'll come back to that.

And the blog post format that's only for specific themes that has a different format for an image or a quote, I would always only used one format anyway, standard format for a blog article. And then you can post by email if you want, that's here. And these services are for feed readers. And not many people read blogs, five feed readers these days. So I would just leave all these settings as default we're going to reading now. Now this is an important set of settings but only at the top here.

At the top here you can determine what shows on your front page. Remember on our front page, or should we say homepage, we have the latest blog posts in reverse chronological order. So you can see the new blog post we created and the one that was there when we set up WordPress. But if you wanted just a normal page there, introducing who you are or introducing the website instead of your most recent 10 blog posts, then you can change that here. You can set a static page, choose that and create a blog page for your posts. But what I'll be showing you that later, and then you can determine how many posts you actually show.

The rest of this page isn't so important. Now we're on discussion. I would leave these all as default. I think maybe you might want to change these two here. Remember, it's the sign of a blog with great engagement and great traffic if every post has a lot of comments. So in order to encourage comments, you might want to make sure people's comments get seen the moment they make them.

So you uncheck these two however, If you do that, you might get a lot of spam. And there are a lot of plugins that you can get to handle the spam. There's a section on avatars here, the image that shows up next to your comment. You can see at the top right up here we have Sam's avatar, if you want your avatar to show up, you must set it here@gravatar.com. And you sign in with your email address, and then that email address will determine the image you show. And what it's saying here.

If you don't want that ugly, boring avatar showing up for the people who don't have an avatar, then you can change it to one of these slightly more interesting avatars. But quite important to get your own avatar set up@gravatar.com. But that's the discussion settings, I would leave them most at default. So now we're on to media settings, and I would leave these as default as well. We'll be coming on to image size later. It's Very important, but it all depends on what theme you're using.

And I would keep that checked. permalinks permalinks are extremely important. I'll show you what they are. If we go to this new blog post Now, click on that. Here it is, you can see the URL, it's at the domain, then slash 2006, slash 04 slash 20. slash the name of the blog post separated by hyphens. That's the permalink, or that's the permanent format.

So I don't like that I prefer the post name structure. So it doesn't have that 2006 0401 and it certainly doesn't have that plain one. And the reason that this is best is it's best for SEO. So save changes there. We'll go back to this blog post. And now we have Sam alvarez.com.

Slash new blog post separated by hyphens much cleaner In a much better for the search engines as well to have keywords in the blog post URLs or permalinks. So that's the permalinks. And after that you have the akismet settings that will help you combat comment spam a little bit. So I hope you enjoyed that. We've finished now, the introduction to the WordPress back end. Now it's time to create content on the web.

I'll see in the next video