Free Video Content Calendar

Video Marketing Bootcamp Video Marketing Bootcamp 2020
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Transcript

Welcome to the lesson that I reckon is the most exciting out of all the lessons that I've created. I feel that there's so much value here and I feel that or I at least hope that this will help a lot of people in their video content creation journeys. So this is what I called the video content calendar. And it's not just any old video content calendar, there's it's packed full of information that I think every trader will find, or every marketer will find very useful. So to access it's very simple. All you have to do is click on the link, you could click here, or click here.

It's the same link. You just click it and then it asks if you want to make a copy, just click Make a copy. And here you have what might seem to be a very simple content calendar but it has a lot of superpowers. But before I show You the superpowers, I'm gonna just go through roughly how you would fill this up. So basically, all the dates for 2020 are all already inserted, and all the corresponding days, so you don't have to think about what days are gonna be on this date. And then what you do is once you've gone through the content audit event calendar audit, you've gathered all your creative ideas and all your video essentials elements.

And you're at that point where you're about to create it, but you want to plan first what content goes when. So you know roughly what your video content calendar is going to publish on each day. So what you do here is you have date you select the video type of the video that you're going to pop up publish you associated to a goal. Remember in the goals and objectives exercise I've asked you To pick five of your top goals, so you can always go back and refer to them. But basically, what I want you to do is to assign the video that you're going to, or you plan to publish the goal associated with this. So at the end of the month, what I want you to do is they want you to see whether or not one goal probably has more Association than the other than you might have or some goals might be neglected.

So you'll roughly see you know, there's lots of ones or loads and loads of fives, you know, if your, your video strategy is becoming unbalanced as they say. So it's very important to when once you know what video you're going to publish, let the goal so you could see it, put the video title and if it's associated to a campaign, pop it in here and then very important, also to identify the buyer stage. I find that this is also important To identify because to like the goal, you might be putting too much effort into one area like too much effort into the awareness stage consideration stage or the decision stage or you might be neglecting the decision stage altogether. So you it will just be give you signals of whether or not one area has been neglected more than the other. Or sometimes you might also want to just determine okay 70% awareness videos 20% consideration videos 10% decision but video so at the end of the month or end of the year, you wanted to just make those calculations to make sure that those numbers are what you actually hit at the end of the day when it comes to your video creation.

And of course, the last column is just to give you a status of drafts scheduled or published. So this is for the To know whether or not a certain video has been published. So the superpowers I was talking about is right here. So you know how sometimes there are national days or international days that you want to create maybe a social media video on or you want to create some content rounded, I have included for every month and every single day, what National Day and International Day is associated with those dates. Alright, so like this, all you have to do is if you see this little triangle here, the black triangle, if you just hover over it, the information you're looking for, just popped up. So for if the information is on the month, that means this is the National month for that, you know, the particular topic that is listed here, and for the particular day.

So that's what the National Day or International Day celebration will be. Most of them, I think every day, there's something so if you're out of college, you kind of don't know what content to create, then you this is like one of those filler content if you want to stay engaged with their community. So it took me a long time to pull off. But since I do hope it's something that you'll find useful. But if not, you know, you could just ignore it, it's not in the way you only really see it if you hover over it. And it's for every single month, guys, like every single day, there's always something going on.

So I hope that this can really spark some great ideas and can really encourage you to engage with their community in on a human side. You know, if it's Pancake Day or something, you know, just you know, have some fun with some pancake theme videos or something like that. So there's no excuse Gives guys there's all the information is here for you. You don't have to go Google it. It's all here. So have fun.

I hope you found this useful and if there's anything you'd like me to add on to or improve, just let me know in the comments.

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