For the next step, let's move on to step two, which is the content audit. To access the exercise, simply click on step two, and then you'll come to this worksheet right here. So the whole point of this specific exercise is to incorporate video marketing within your content marketing. So as we know, video marketing is very much of a bigger ecosystem, which is content marketing. And content marketing is a bigger ecosystem, which is digital marketing. So we do something with video marketing, it's almost a must that we look into what what is actually going on within our content marketing strategy.
So that's why it's very important to look at what content we actually already have within the business and what content assets are there that we can use video marketing to complement with. So for instance, let's say this is used This worksheet here or this exercise, what I want you to do is to go into your blog, your website and just select your blog post. So this is like auditing, the content that you have. This is an example of like a manual process, you just put in the content title there. And then you select put in the category. So say this is Instagram maybe or might be social media, depending on how you would categorize your categories.
And then you just pop the link of the content so you can find it next time. And then you it's very important to select the content format here so you know what type of content you're dealing with. And another thing is to understand where this content sits in terms of the buyers journey stage. So in this case, it's very much we're educating we're doing customer education for this blog post. So I would say the customer journey, or the buyers journey is awareness awareness of us as a digital marketing agency. So next is to determine what would be a good complement to this piece of content that we already have already written.
And it's already on our website, how can we make this content better with video. So here I've listed just you know a few examples of what you could potentially do. Obviously, you don't have to choose from this list. This is just to get your inspiration going. But obviously, you could choose any type of video that you would like. But this is a really good place to start if you're not used to creating video for your business.
So let's say we choose something along the lines of a how to, so we could create, how to set up Instagram for business type of video to complement this content. A really good tip is to actually just if you click on this link here will open this article where it will show you how you can download all your WordPress URLs in plain text. Obviously, if you're using a different system, this won't help. But if you're using WordPress, which most people are, you can download all of the URLs that's on your website, you know, including not just posts, pages and landing pages, everything that's on your website so you know what content you have, and all the categories and basically everything you need to fill up this content audit, you'll probably only need to do this once so don't worry about it being a heavy load. You can also you know, maybe outsource it.
If you don't have time, just get someone to do a content audit for you. So and tell them to leave this column empty. So then you could go through and determine what sort of video you can create with the content. And that you currently have to make that content even better than it already is at the moment. So by doing a content audit, you're really focusing and making the most out of what you currently have, instead of trying to recreate the wheel and a premium content from scratch when you could create content from something that you've already researched and wrote about. So that in itself is a great practice to save time, and save a lot of energy and making sure that you're on course to achieving your goals and objectives by the end of the year.
2020