In this lesson, I'm going to talk about what are the essential video elements that you need to create a video. So in this particular lesson, we're going to go through the video elements checklists. So as you can see here, I've listed down what I consider are the main things you need before you start on or embark on any video marketing at all, because when you're doing this is either Okay, you might be creating the video yourself or you might be outsourcing it to someone or you might be giving it to one of your employees to create the videos. But before you do that, you really do need to establish what's the brand style guide, what materials will you need, you know, what's like your logo, your intro clip, your outro clip that's like, might be like a, you know the logo clip that you play before you play the main content of the video.

And then your outro clip is the clip where you might have your logo and your social media accounts. There. So people can remember to follow you after they've watched the video. And you might have a local bumper. And sometimes I find that when you're creating marketing campaigns, you just need certain things that to always be in your kind of your drawer, your your media drawer. And that's things like product or service, video clip.

So when you need it, you could just look into that drawer or look into that storage area. And you know, all those stuff, all that stuff is there so you're not kind of wasting time looking or creating these things. I love to plan ahead and I find planning for these type of things can save you a bunch of time, and effort. Other things are like team or office video clips, especially if you're trying to do some quick social media clips about your office about your company culture, you know, team and company culture images, those are really great. You could just create a slideshow Sometimes you want to just create a video that has a quote by one of your team members, or by your CEO or something like that. So it's always handy to have a really good high quality headshot of your team members.

Because you know, video is very high resolution. So you have to have a really high quality high resolution photo to be able to incorporate it into video. Remember that always, because if you put a blurry picture in the video, it just, it just brings down the quality and the professionalism of that video itself. Other things you might want to consider is having access to stock photos and stock videos, because sometimes you won't have the B roll that you want to use that you create it yourself. So you need to have maybe an account where you can download stock photos and stop fitness might be a membership to a website or you know anything that you Already have access to. And you've already costed because some of these assets, like the stock assets can be very expensive.

So it's always great that before you embark on seriously, creating videos constantly and consistently for your brand is that you plan ahead and you have access to all these things before you need them. So when you need them, it's there. Right? One thing I do really want to leave you with is the brand style guide template if you didn't have one already, so if you don't have one already, I think this is very important, especially if someone is creating the videos for you. You want to make sure that everything they do is on brand. So to access this free brand style guide, just click the link here, you can click the link there or click the link here is the same link and then will ask you if you want to make a copy.

You just create click Make a copy. And then what you'll see here is the brand style guide. All you have to do is add all the necessary elements in here. And then you could pass it over to whoever who's creating your videos to use as a guideline when creating any videos for your brand. So like this, you just say what fonts you use. And then what size is that usually if it's a headline, and the same goes for sub head and body tags so they'll know how to keep on brand when creating your videos.