So we've talked a lot about the video. Let's now talk about you. What's your story? What are you going to talk about when you're creating a video. So in this lesson, we're going to talk about how you're going to define your story. So in any type of content marketing, you'll need to find a nice balance between talking about yourself and talking about your customers, and then talking about what your customers care about.

So you need to find a middle ground for that. And sometimes it's not as easy as you think. Sometimes we think we know our customers, or we think we know our audience. Lastly, Beto, we just think that they're just like us. And the reality is they're not. So how do you find out what your story is, and how you can kind of seamlessly integrate your story and your audience's story and marry the two to meet in the middle.

So I've listed down a few strategies that you can use the first thing One is you could find that what your audience is saying. The second one is you could talk to is this thing customers. And the third one is you could survey your followers. So all this sounds, you know, pretty standard. But when it comes to the nitty gritty, what questions do you really ask? I mean, where do you start?

So in order to get you started, I created this a define your story survey. And if you click here, you'll be directed to this document, you could just make a copy. And up here I'm call it define your story. And I say Feel free to alter the survey, as you see fit sent to either audience, clients or followers. So these are just suggested questions. Obviously, you could change them to suit your audience and your brand.

But I wanted to get you started on the right foot. So this is obviously a Google form, you could just repurpose it just make sure you change the title. And the description. But basically, you can ask whatever questions you think will help you understand who you are to your audience. And if you can, I would say conduct some of these interviews on Skype or zoom. Because you know, when they get talking about it, and you have them on video, you could ask them later on, oh, could I use that as a testimonial to put on your site, or blog or social media accounts?

I mean, and that right there, you've already created your first video content. So you don't necessarily have to be knee deep in Premiere Pro or you know, any video creation tool to start making videos, you could just start talking to customers, and then have them on camera. And that could be your first video as easy as that. So as you can see here, I have I think 10 questions like in your own words, what does our company do? So you might know what you do, obviously, but what is the perception that People have of your company. That's what you want to find out.

And then what value do we offer? That's another thing you think is might be office, but maybe it's not too obvious to other people. So if you just go down the list of questions here, you'll discover that by having some people answering these questions will give you more insight into who you are to your audience and how you can integrate yourself into their story and then present some video content that will resonate with them.