So let's look at the top six areas of LinkedIn that you could be using. And you could be doing things with to get value from, first of all, your personal profile your LinkedIn profile. Okay? When we I'm going to talk about some ideas about how to make it focused, make it impactful, make it relevant and informative to your most important viewer, or what marketing refers to is your target audience. Second area of LinkedIn is your network. When you get very purposeful about accepting invites, sending invites asking for introductions, managing your LinkedIn network, then you can create huge value around your network in LinkedIn.

And beyond. This there are other third areas, you know the whole concept about content content in your personal newsfeed your company pages content and events, content and group groups, you know, not only producing and curating and sharing content but engaging on content. That's the relationship development area of LinkedIn. The next area is the search tools, the sauce, the algorithms, how to use the 13 filters, mastering save searches, you paid attention to the analytics that you get on LinkedIn. And you get analytics in all different areas dependent upon your subscription, but even the basic LinkedIn yet some analytics that are worth paying attention to. I'm not a huge fan of LinkedIn groups, but I think it is important to pay attention them.

LinkedIn is committed, they've said over and over again, to rebuilding LinkedIn groups, so they is worthwhile to be in them and pay attention. It's not a huge part of my business processes today. And the last area of LinkedIn that I'll talk about a little bit is your your company page. You know, the idea of sharing content giving content and paying attention to who engages with your content. These are the six big areas that we'll talk about a little bit in this course to help you get value.