So, this is important, you've got to practice the process. And then you got to work the process. We built work on building your LinkedIn profile and refining it and getting it more and more and more and more focused on your most important viewer using the right keywords. When I first built my LinkedIn profile, I wanted to refer to myself as a networking strategy. So I built this whole model around teddy bears networking strategist. Now I still refer to myself as that, but not all my marketing content.

So when I built my LinkedIn profile based on that, a, nobody knew what that was B, nobody was looking for that. So my LinkedIn profile was not working. So I had to pivot, make an adjustment, and I changed my keywords. I changed the way I presented myself, I still do the same stuff. I just use words that are important to my most important viewer. So you've got to refine that building your network.

You've got to keep your LinkedIn network growing there is no magic number about how many you should have. It's a new connection every day, because you never know who that next person is you connect with that may be vitally important to your business or your career. So you've got to keep it growing. You it's absolutely vital. And I promise you that one day you're going to connect with someone, you're going to go oh my god, I would never have met this person. If I didn't first meet this person.

But before that before that this person before that this person, etc, etc. Work the process, practice the process, keep your reputation growing based on the content that you get in conversations on or the content you share the information you give. You've got to keep practicing. There's not one piece of content that's the answer everything is lots of different ways. You know whether there are articles or simple posts or motivational posts or or videos are images, articles, you're curate articles you write, etc, etc, etc. You become trusted and respected as an authority in your industry, based on the content that you touch, and you share, you've got to keep doing that.

And you've got to do research, define new knowledge, new companies, new people, new ideas that can help you grow your business. It's a business tool that we have to use in these different ways to keep create value. And it's not like we have to spend hours every day, minutes, a few minutes every day, on and on and on regular, regular regular. We don't jump on our telephone once a month, and have a phone call and solve our business problems and create business value. No, we use our phone on a regular basis throughout the day. We use email on a regular basis throughout the day.

We get into conversations with different people on a regular basis every day, like Dan's a business tool, we need to use it on a regular basis every day.