Here's the next area, developing a professional reputation on LinkedIn. Now this is important because people do business with people they trust, respect in life. And that level of trust, respect and likability comes through our engagement. So is 2020 content still is important. I don't care what industry you're in. People want to consume content.

They want to learn, they want to be engaged, they want to be excited, they want to find ideas. So we have to be producers and developers and curators of content that people want. Sharing relevant and useful content that our most important viewer can get value from. That's critical. Now, we don't need to be a newspaper or television station or radio station, but our most important viewer is looking to us for ideas. So we have to provide them with that with those ideas.

Where we can and as often as we can sustain. We need to find ways not only to share content, but look for ways to get into conversations, find conversations that again are relevant us relevant, our most important viewer, maybe from our most important viewers, and get into those conversations, whether that's in our personal profile to company pages, events, group content, wherever we can get involved in the conversations. Again, more reiterate the content you share and engage on must be relevant to who you are and what you do and focused on your most important viewer. That's absolutely critical. Otherwise, you're diminishing your brand. You're distracting your target audience or you're attracting the wrong people.

Relevance is critical. And I love this edict that I live by right tried to live by and never do say around gauged on LinkedIn in any way you don't want to be seen or heard or perceived have in life taken out that I can say the positive as well. Always do say and engage in ways that you want to be seen or heard or perceived of in life. absolutely critical.