Now let's talk about the next one, building a meaningful LinkedIn network. So a few best practices here. Number one, meet someone new every day of your life. I'm a huge advocate of meet someone new every day of your life. And that includes connecting with them on LinkedIn where relevant and appropriate, huge best practice. Here's another one.

Never send a LinkedIn invite to someone who does not know you. Now, I'm a little bit soft on this one. This is a best practice. But I'm pretty purposeful. If I really want to connect with somebody. I'm not going to send them an invite.

I'm going to ask someone introduce me to that person, far more rewarding than saying invites out every time Dick and Harry who does not know you, or who do not know you. Here's another one that all the invites you get you again, do not need to connect with every Tom, Dick and Harry out there. So figure out who that person is. How are they relevant? You want to have a diverse network, you want to have an interesting network and you also want to connect with what's your To his influencers, but you need to vet all your invites, so you understand who that person is and what role they play in your business, or you play in their business or career, strive to get to know the most relevant connections. Now, I'm not a huge fan of collecting business cards, here, they are here, collecting business cards, just let them sit on my desk, that doesn't make me money.

It doesn't help grow my business, say they have LinkedIn. I'm not an advocate of just kill it connecting with everybody and period, just connecting, try to get to know the ones who are the most relevant to you, and how you do that as depend upon your level relationship today, or how it could grow. So you but you've got to try to get to know the most relevant connections so you can move a connection into a conversation into an opportunity. Here's another one, engage immediately, simple quickly and differently based on the connection Again, back to the previous item, your most relevant connections, my engagement, my immediate engagement is going to be different for someone who is highly relevant to me than it is with someone who is not highly relevant. So if someone connects to me, and I believe there could potentially be a client that might level engagements gonna be a little different than somebody who connects with me who only wants to follow me and learn my stuff.

So it's hugely important to think about engaging immediately, the right way. Here's my last tip in this segment, that is to develop, nurture and help your network in different ways. This is hugely important. It's called networking for mutual benefit. It's not all about gripping and grand and collecting business cards or LinkedIn connections and find ways to sell your widget. It's about connecting with people and developing and nurturing the relationship in some meaningful way, relevant to the potential and the opportunity, and then you'll discover the patient agile and the opportunity through the development and the nurturing of the relationships