So LinkedIn company pages as the other areas important to pay attention to everybody, every company can have a LinkedIn company page. Otherwise, everybody can have a baby. But you need to know what you're going to do with and how you're going to raise it, you're going to grow it, you know, nurture it, take care of it. Same thing with company pages, just having a company page doesn't create any value. But having a company page that you manage, could create value for your most important viewer, and for yourself. So create a company page and get your employees to connect to it.
Share useful and relevant content with your followers, company pages, generate followers and you want more followers with followers, you want your most important viewers, the ones who are highly relevant to you and your business, create content and share it there and more and more people may want to come and see what you have to share. use LinkedIn search to find other companies that you might want to learn about. Company pages are really cool. It's a great little focal point for your target audience to learn more about you and for you to learn more about individual companies. Follow active company pages to stay aware of your clients and your prospects. Heck, maybe even your peers.
But if they're not active, you know, why do you want to click on follow doesn't get any value, but maybe they will start becoming active, maybe you know, pay attention. Engage with your client, engage with your prospect through company pages to nurture the connections. Now I get it. Most of you will say company pages are all managed by the marketing department not by other divisions. But there are ways to engage on a company page to pull your most important viewer, your prospect your client into the conversations on their own pages. And lastly, about company pages is a great place to find new employees who work at existing companies or worked at previously worked with those companies.
And you can find the best connections through these companies and so that you can figure out a way to how do I get into conversation with these people