Alright, let's talk about the LinkedIn profile best practices. Number one, you have to focus your LinkedIn profile on your most important viewer. Too many people spend a lot of time building a LinkedIn profile in light and thinking they're talking to everybody. And they're not your only you only want to build a profile focused on your ideal client, your target audience are what I refer to as your most important viewer. All the content in your LinkedIn profile needs to be relevant to who you are. And what you do today is very purposeful, to remove content that is irrelevant.

Remove content that does not support or represent you as you want to be represented today. They brochure not resume past only share the past again, where it's relevant or shows professional growth to who you are today? Again, I repeat, think brochure, don't think resume, Ford Motor Company's brochure so their 2020 F 350 is all about that model the 2020 F 350 is not about the 2018 model, it is not about the F 150 it's about the 2020 F 350. You think the same way of your LinkedIn profile you need to think about and determine what are the right keywords for you to be using on your LinkedIn profile. And use those keys deliberately as often as you can in well written sentences. is a nother one.

Having a profile picture having current accurate accessibility and your contact information, appropriate certifications appropriate you know, relevant community service activity is a lots of different areas your LinkedIn profile to get to you Use appropriately, but the profile picture of contact information certifications and your involvement in your community are important. spellcheck, grammar spellcheck, grammar, review it updated don't need to say the word spell check and grammar again. If you want to find out how big of an issue that is, go to LinkedIn do a search for main your ma n gr. it's astounding how many mangoes are out there. And as your business changes, as your roles change as your careers change, you need to go back to your LinkedIn profile and update it to keep it current. These are a few impactful best practices around building a LinkedIn profile that can help you get the greatest value from building a decent profile.