Okay, so now that we've talked about why you might want to use LinkedIn, let's talk about some of the things you can do on LinkedIn to create real business value. And I'm gonna dig a little deeper into some six high level areas of LinkedIn, I'm going to go a little deeper into four sets of best practices that you could be using to create value using LinkedIn as a business tool. So a little bit about me, again, teddy bears, I'm a LinkedIn strategist. strategy to me means I play with it all the time to figure out the best ways to get value from it. And then I try as a trainer, I train people on how to do it. And I've been doing this for a long time I started learning LinkedIn, in 2005, through seven or five through 10.

And then, you know, I built up a pretty decent book of business in LinkedIn played a huge role in that for me, a big pipeline, and again, LinkedIn played a role in that. And then I decided to stop selling IoT solutions and go on a journey teaching people how to use this and I've been doing it pretty much full time since late 2010. I started doing it in 2009. And I am an author. I'm a blogger, a videographer, a YouTube channel, I do all kinds of stuff and my conversations print out pretty much now one thing and one thing only. And that's LinkedIn.