As of January 2020, there were more than 650 million people with LinkedIn profiles. LinkedIn is the #1 professional networking social media site globally.

However many LinkedIn profiles are still built without focus, purpose, or goals in mind. Very few LinkedIn members create their LinkedIn profiles with their most important keywords and their target audience in mind.

I refer to a professional LinkedIn profile as one where the LinkedIn member purposefully wrote it focused on their most important viewer using keywords and stories relevant to them and what the LinkedIn member does for them.

This course was created to help you build your professional LinkedIn profile and position you better than your peers and/or competitors on LinkedIn so you can begin creating real business value using LinkedIn as a business tool.

We will discuss the key perspectives of building a professional LinkedIn profile in this course as well as show you the most important areas of LinkedIn to apply these perspectives.

We’ll discuss keyword best practices that focus on your most important viewer as well as the 12 areas of your LinkedIn profile you will need to use to get the greatest possible value from your LinkedIn profile. Knowing your most important keywords, who your most important viewer is and how to build a profile that speaks to them is the #1 most important step of using LinkedIn as a business tool.

During this course, we will share with you why a well built LinkedIn profile is beneficial.

What will you learn in this course?

• Create an understanding of the importance of a professional LinkedIn profile in business today
• Become knowledgeable about your most important keywords
• Begin to develop clarity of who are your most important viewers
• Become introduced to the top 12 areas of your LinkedIn profile and how to fill them out
• Learn how to test the keyword richness of your LinkedIn profile