Even if you manage to forget everything else from this class, this lesson is what you need to walk away with. A call to action or a CTA is a very small portion like a phrase or a sentence in your piece of content, where you tell your reader or your viewer what to do next. This is so important, because if you don't tell them, they're not going to do it. I hear oftentimes that companies say, well, content is only building awareness. We never get sales from it. It doesn't work.

Oftentimes, it doesn't work because we as marketers don't ask for that action. So if there is a piece of content that literally sells the product, it tells everything about the product. And it is so in depth and is so advanced and so valuable, but it doesn't say here's how you can buy the product or register for the software trial or whatever. It's not going to sell because that person reading it is just going to get distracted and walk away and forget about it minutes later. So call to action is what helps you drive the action. that actually helps you build that journey and create that journey for your reader or your viewer.

So if someone is very early in the purchase journey, they're gonna expect call to actions that are very much, here's how you can learn more. And here's how you can read more about this, we have all of these resources, whereas if they're later on in the journey, they're going to want to see how they can work with you how they can purchase from you or how they can try your product, and how they can make sure that you know what you're talking about, and your product is good enough for them to spend their money and time on. So your call to actions as you get more advanced with this process are going to be what you're going to use to understand where in the purchase journey each piece of content falls into. So even now, as you maybe want to go and analyze your previous content.

As you get to learn about the status more, you're going to be able to look at call to actions and see if they're actually fitting what the topic and the The goal of the piece of content is if your goal was to get them to subscribe to a newsletter. But it's actually asking for a sale, you're, that's why it's failing. And if you wanted to build traffic with a specific piece of content, but all you're asking for at the end of it is nothing. If there's no call to action, then that's the reason why it's not building your traffic, it's not driving any further click throughs. It's not driving your reader to anything else on your website. So there are these little points of your entire content production that you can immediately implement and see a difference just based on what you want to achieve with a certain blog post or a podcast episode or a video.

To get started with this. With this part, make sure you understand what a call to action is, how you can phase the how you can phrase one for yourself based on what you want the person to do after they consume your piece of content. And now we're going to go into each of the stages of the customer journey so that we can understand which formats which topics and which call to actions you need for each I'm going to walk you through three examples. So hope you're ready.