This next tip on how to answer questions in interviews seems ridiculously easy. It's almost embarrassing that I mentioned it. And yet few people ever do this. And the suggestion is this cheat during the interview cheat, it's not your high school biology exam. What I mean by that is stare at a sheet of paper with your notes if it's any kind of a telephone interview, the reporter isn't there, there's no TV camera capturing it, you should literally be staring at a piece of paper, preferably or it could be a computer screen with your three message points written down. And as we'll talk about in the next section, your sound bites as well.

So stare at it now if you're doing a television interview, I want you staring at this right before the interview starts on your way to the studio. Look at it in your makeup room. Look at it before the cameras rolling look at it during your commercial break. Look at it. When you're doing the interview and it's TV, well then you need to be looking at the reporter or the camera. There's no reporter present.

But keep in mind it's easy. You don't have to remember anything when it's all on a sheet of paper. Use your cheat sheet.