The next thing you got to think of is do you have messages that are of interest to the audience of that media outlet? It's not the same thing as the interest of the reporters. And by the way, you're gonna have messages that reporters hate or think that's stupid. But they're still going to find it interesting if they think their audience finds it interesting. So there's some subtle distinctions here, you've got to really ask yourself, will the audience have this publication, this radio this T broadcast, find this message interesting? Because sometimes you can have a message that's important to you interesting to reporters, but the audiences don't care.
37 Years ago, when I started out in this business, I worked with politicians here in the United States, who ran on the platform. They were not going to take money from political action committees, money from organized lobby groups, they thought it was important for the democracy that we're running for the United States Congress. So it was an important message to them. Political reporters found it fascinating. And they wrote column after column on the topic. Sounds like a great message right?
Important to the spokesperson, the candidate interesting to the media generated lots of coverage. Sounds great, right? Only one problem. Voters, the readers of those newspapers, the consumers of those TV and radio broadcasts, didn't know what pac money was. They didn't know what political action committee money was. They didn't care about that money.
They did not vote on the basis of that money. How did all those candidates do? They all lost. So you've got to really look at this and some of this, you just have to guess some of its gonna be from your gut, you don't have time to go conduct massive polling research before every interview. But you're gonna have to ask yourself and make some educated guesses as to whether you have messages that are genuinely interesting to the audience have that media outlet again, just because it's interesting to them, doesn't mean it's going to be one of your final top three messages, the public might be interested, and a message that says you're so dangerous that you should be shut down. Not necessarily your message.
But still, let's brainstorm every possible message you could possibly have on this topic that the audience of the media outlet will find interesting.