What's the single biggest difference between great speakers, and average and awful ones? It's not interestingly enough, the amount of time they spend rehearsing or writing the speech. Sometimes some of the worst speakers actually put the most amount of time in speech preparation. It's not that the great speakers never say ah, or, or taller, better looking or anything like that. No. The biggest difference between great speakers and awful speakers, stories.

Great speakers illustrate every single key point with a story. Average speakers awful speakers say I'd love to tell stories, but there's no time because I got to go through all the data. And I got to go through all the slides and look at all these bullet points. And they end up doing a horrible, boring data that no one remembers. Here's the thing about stories. I think it's fluff or trivial or just a way of starting a speech.

It's the way human beings brains are wired. They are simply wired to absorb information in story form. And remember, information in story form. So it's not a luxury look, in a perfect world, can we take a memory stick out of the computer and just stick it in the backs of the heads of our audience members and have the nerve? Sure. But you can't do that legally, or any other way?

Do I wish we could avoid stories and just convey more substance? Sure. Unfortunately, I don't have any evidence that skipping the story to cover more data actually works. So in this section, we're going to go into more detail of how to tell stories. So that there's a real purpose for it and you're comfortable with it and you help Your audience