When you're telling a story, it's crucially important for you to describe the setting. Now the setting could be as mundane is I'm on the second floor of my office in Huntington, New York, and it's a cloudy day. There's nothing particularly interesting about that. But when I said that you have a certain image come to mind, you, perhaps have never been to Huntington, New York and an office building. Fact I haven't been to hunting in an office building. But the point is, it creates a picture for you the human memory is much more of a visual processor than, than a word processor.

We're image processors, not word processors. So when you take the time to physically describe a setting, whether you're in a desert island with a typhoon coming on or just sitting in your house at 7am on a Saturday morning, in your favorite easy chair, paint the picture with words of the settings now, it's not that important that people remember all that but what it does is it starts to get your audience to run a little movie camera in their brain. And they're visualizing what you're saying. That's the beauty of describing the setting when you're telling a story