On the one hand, the camera can magnify things like our stomach or our double chin. On the other hand, it can minimize things. There are some things that look fine in real life but just look weird on TV or on video. For most people, when someone's talking to you, your face goes blank, you're listening to the person but your face goes blank. Now imagine I being introduced on a television show. And the host is being nice and saying, ladies and gentlemen, we have internationally renowned media trainer to presidents and prime ministers Nobel Peace Prize winners Miss Universe is TJ Walker's here, you're hearing all these nice things about me.

But now the cameras on me and this is what they see. How does that seem to you? Well, it be your first impression of me. While I look bored, boring, kind of like a muscle. shot, practically dead. Would you want to listen to that person?

I don't think so. So here's the key. Anytime you're in front of a video camera, you need a little bit of a smile on your face. Just a little bit of an upturn. So I'm gonna just pretend that I'm being announced and hostess talking. And I'm gonna have a little bit of a smile on my face.

You tell me how it looks. It's not gigantic TV evangelists smile is just a little bit of an upturn. Think of it as just bringing your cheeks up a little You don't even have to show any teeth. In a smile. Now, here's the thing. This is confusing to people because they think well, TJ I'm talking about serious issues and flutter a disaster.

Someone's been hurt. I can't do that. A little bit of a smile on your face. won't look like a smile. you'll simply look more relaxed, more confident. Even during a crisis, when there are injuries involved, you want to calm people down.

So having a little bit of a smile on your face will in fact, just make you look more comfortable and confident it won't look like you're treating this like a joking matter. So, for example, let's say I have some bad news to announce. Unfortunately, with the economic downturn, we have media training worldwide have had to cut back we have laid off all of our trainers. Fortunately, they have great job interview skills, I'm quite confident in how they'll do. Now I have a little bit of smile on my face. But I was talking about a serious issue having to layoff people.

But ideally, it didn't look like I was treating as a laughing matter because I don't want to be seen as callous as someone who fires people and thinks that it's funny. So it makes a huge difference and it's something I'm going to want you to practice in a moment. It's not hard to do in the sense of learning a new skill, like learning how to play the violin or learning how to hit a driver at the golf course those are hard skills. All of you have been smiling your whole life. The hard part is consciously telling yourself, okay, I'm on camera, I'm gonna smile a little, and it's not a frozen look. It's not something that's big.

It's just a little subtle thing. But it will make you look more comfortable, confident, relaxed. And after a while, you'll know that you look more comfortable, confident and relaxed, which will make you actually feel more comfortable, confident and relaxed.