One person can get a huge corporation to pay attention and make things right

The Complete Communication Skills Master Class for Life Customer Communication Skills For Your Consumer Life
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Transcript

I'm here to tell you one individual can get a huge mega Corporation. Pay attention. You can communicate with corporations and even get what you want. If you go about it the right way, let me give you a case study. This was earlier this year, and I don't mean to sound like I'm picking on one company, it could happen to any company at some point. This happened to be with my local sprint store, where I bought a cell phone.

I bought many cell phones there. So I purchased the phone. I've had many phones from there purchased a case and I couldn't hear people could not hear me. I thought there was a problem. The phone didn't update. I thought it would work itself.

It didn't. I took it to Apple. They said Oh, there your problem is the case. It turns out the Apple Store didn't do anything wrong. The sprint store had sold me the wrong case I had made the purchase based on their estimate. I went back, I was very polite, nice.

I just said, I'd like a refund, they wouldn't give it to me. And I was polite. I called asked to speak to the manager went by left my business card, nothing. I figure do I really want to waste time writing letters. It was only a $70 case. But still, it just stuck in my crawl.

Because at this point, I've bought many phones from this one sprint store, here in Huntington, New York, outside of New York City. I just thought it was a really poor way of treating a customer and I wanted to communicate that. But how do you do that? Typically, if you're in a store, and you see a customer service, you see people in line and they're getting angry and they're yelling at some poor customer service representative and they're yelling, sometimes they're cursing, and it's just easy to discount that person. Oh, you're just being obnoxious. Go away.

So that's not what I did. I had a very specific strategy, where I wanted to communicate my message in a thoughtful way, a polite way, and most important, a way that would get results. I want you to watch the video and I apologize. It's a little bit long. It's about five minutes long. But this is a video I posted.

And then here's what I did. I emailed it to the local store manager, the sprint CEO from their website, the head of investor relations and public relations from their website. And it caused a massive snarl and I got a lot of phone calls. I'll tell you about the results after this, but first, I want you to see the video. And then I will tell you why I did it that way why I'm dressed that way why the approach I chose worked. So take a look at the next video.

Then I'll explain it and then we'll figure out how can You do this in your own life because I'm sure you've ever bought anything. If you've ever used it services of a cable TV company or phone company at some point, you feel like you weren't treated perfectly. This is the solution for you.

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