Hello and welcome back. I'm Dave Navy from Navy find out marketing calm and welcome to the SEO basics course. Selling Art Online is fun and rewarding. But there is a lot of work that is involved in order for you to be successful. You want to become familiar with digital content marketing, social media marketing, email marketing, where you can sell your art online, and what art sells the best. Today I'd like to talk about SEO.

Seo stands for search engine optimization. It is a strategy used by site owners to get their sites ranked higher in search engines. The end result is more free organic traffic to the site. Now search engine optimization is simply creating a website that is easy for search engines to understand what type of content The site has to offer. There's a lot that goes into SEO but you'll only need to be concerned about the basics. If you focus on the basics, you You're going to do very well in search, I want you to keep in mind that you do not have to be an expert in SEO to rank high in search results, you only need to know more than your competition.

Here's the list of things that you'll need to focus on. If you want your artists blog in art gallery to rank higher in search results, quality themes, visibility settings, permalink structure, SEO plugins, Google Council, proper use of categories and tags, https URL and high quality content. Now I will be covering more on the above topics in the future. By focusing on these areas, you'll be making it easier for Google to understand what your site has to offer. You're basically talking in Google's language. If Google and other search engines can understand what type of content you're producing, and they feel that your content will be valuable to the readers, you're going to start to rank In the search engines, it is actually that simple.

Keep in mind that it will take time for search engines to see you as an authority in your niche. And you have to optimize your site and content for search engines as well as produce high quality content your audience will enjoy on a regular basis. Now after you have learned the basics of SEO, you can start to work on other strategies that will help your artists blog to rank higher like site speed, optimizing images, backlinks, etc. I want to take a minute to talk about advanced algorithms. I'm often asked by artists, why do I need to be concerned with SEO? The main reason is that most of your traffic will be generated by search results.

If people are searching for information online, they go to search engines, they type in a phrase into the search bar and the most relevant content will be displayed. Google and other search engines have developed an advanced algorithm that will determine the rank of a page or a site. Let's take a minute to talk about Google's major statement, their mission statement states to organize the world's information and make it universally accessible and useful to organize the world's information and make it universally accessible and useful. for Google to achieve their mission, they must have an understanding of what the content is about. And if it is useful for the readers, if they didn't create this complex algorithm, they would not be able to recommend the best content. Now what would end up happening?

People would become very frustrated and they wouldn't use Google as a search engine. Think about it. If you were looking for a recipe for chocolate cake and the posts that you clicked on, or for dog biscuits, would you continue to click on different posts until you found what you're looking for? I'll tell you after the third or fourth attempt, I would become very frustrated and just give up. That is why it is so important for you to make your site search engine friendly. You want Google And other search engines to understand what your site is about so they can refer your art blog to the right people.

Now those people are known as your target audience, the people who are interested in purchasing your work. So let's recap what we learned in this video. You can now answer the question what is Seo? You know what the SEO basics are? You know what advanced algorithms are, and you also know Google's mission statement.