So what exactly is copywriting and why it's so important right now. copywriting in its broad sense, is the kind of writing you do when you want to advertise, promote, market or sell something. This quote by Judith Charles sums it up pretty nicely. a copywriter is a salesperson behind a typewriter. So essentially copywriting is salesmanship with written words, where the ultimate goal is to get the reader to take action. And that action could be buying a product, calling a number, filling out a survey, ordering a service or getting in touch with a company and to serve that mighty purpose.

Every sentence in the copy must drive the reader towards that action. Boy would you come across copyrighted While it's actually all around us, just think of all the content you see or hear every day. websites, ads, brochures, emails, social media posts, billboards, videos, radio commercials, and much more. Why is copywriting so important right now? Right now, copywriting skills are in higher demand than ever before. And no wonder there are millions of pieces of content across the web.

And the numbers are growing all the time, day by day. More and more brands want to be and have to be visible online. So the competition is getting tougher day by day. And it's also getting all the more difficult to stand out from the crowd. That's why the words you choose and the techniques you use have never been as important as they are right? Now, but how to use the right kinds of techniques to attract the right kind of attention and how to inspire the readers to take action.

That's what we'll learn together in this class.