In this video, I wanted to actually break down a real live sort of case study of a campaign that was built in a fully built funnel, I guess you could say inside of clickfunnels that was used for a product launch. In fact, this product launch is still going on live at the time. I'm mentioning this, we're actually closing it down here tonight at midnight, it's about 841. On January 9, the time recording this. So we launched this last Tuesday, and we're able to get over 5000 visitors to the main to the main sales page, and we're able to bring in well over 600 sales. So it kind of gives you an idea of you can see right off the bat we're able to get a 13% conversion.

I believe this actually would be specifically on what we set up is called an exit pop. In fact, that may be tracked separately. Don't quote me on that. Yeah, that is actually tracked separately. So that's my bad, but either way, I know we were able to do extremely well with this particular launch. So I thought I'd actually show you what we set up here.

And you can kind of get an idea of what's going on inside a real live clickfunnels build. So here's the main sales page, you can see, we're able to use one of the nice templates here, and basically add in our own logo. We have a really nice like, headline about what this is all about. There's proof. This is actually a check that a local business owner paid me. So we're using this as proof and we kind of talk about all the things that we're doing while leaving a lot of, you know, in some cases, some mystery to the method to get people interested in buying.

So we use a lot of sales copy here, some imagery. We're using like these red graphics to just sort of bold out area. Different text is actually highlighted with bolding. We're using metallics where needed. So some really good stuff here. And then we had this little ebook made, and you get a Buy button here.

And basically we set this up so the price rises over time. And we also have an offer counter where it's closed. Within a short period of time here, so you can see within three hours and 17 minutes and 12 seconds, this is going to close down and people will not be able to buy. So this increases the scarcity. And this is something that's built into Click Funnels, you can basically just add right in without much of an issue. We also offer things like case studies.

So this helps sell the products. It's another case study, some proof of the methods working. And you know, I talked about here like, even more proof how you know, this guy was sending me $750 a month, and basically then kind of signed it off with me and my partner, Paul, and pretty much just leave a little disclaimer at the bottom and give people the option to come in here and buy. Now what happens when they actually make this purchase is their pitch with what's called a one time offer. We also added something called an exit pop, which incentivizes people a little bit more if they decide to visit the page and they don't actually buy the product. Right off the bat.

They're basically hit with this exit pop, which gets Some incentive to go check out a case study about exactly how I wasted a $750 a month client. So we do get some extra emails added this this way. And this may also drive extra sales. So not only are we getting email leads, but we're also getting extra sales from that exit pop. So that's one key that you can also add in. So let me go to the next part of the funnel.

As soon as they make the purchase, they actually buy the product then pitched with another offer. So what we did here is we set up a very, very simple page to do this. I'm going to pause this let's go to Video of Paul. So it basically just says Hey, thank you for your purchase. What if we did most of the work for you so we're giving them some other opportunity and we mentioned Hey lane, your very own thousand dollar client with our done for you templates. So we put together this additional offer and this one's priced almost triple what the original offer is, and we sell them this $27 and 58 cent bond template basically that they can use, you can see he took a screenshot of it here and gave an example of how someone could use this and come in and just kind of modify and edit it.

So we sell this for extra. And this actually makes tons of extra sales by doing this. So we're sort of bringing people in and a low ticket offer and then bringing this in and a higher ticket offer. We also mentioned that it's what's called a dime sale, which means that the price is rise every time somebody buys, and that's why it's this odd dollar, you know, 2758, so the price actually does rise over time. I think it started around like $26, something like that. So it's like going up by pennies, but still adds a little extra scarcity, get some people buying.

And then once they make that purchase, regardless what happens here as well, they go to the bottom, they can basically say No thanks, I'll make my own templates. So we make it not necessarily super hard for them to find this but they have to scroll all the way through this and make the decision to basically say no and realize that they may not Get this offer again. So we add some sort of scarcity there and give people you know, hey, we're gonna pitch you this offer that you may have to go out there and you know, if you don't take this offer Now you may lose out. And then what we do is pitch them a another offer which in this case, I guess we're calling it a down sell, but it's almost more of another one time offer, I wouldn't even consider it a down sell.

Usually that means maybe we're pitching them something that's less. So here's Paul again. And we mentioned Hey, generate more business for you and your clients which are optimized for leads WordPress theme. So we actually had a WordPress theme built. And we sold this for around the same price as that done for you template. And we even give them a quick demo where I walk them through the template and they basically can then choose No thanks, I have enough leads and you know, choose not to buy this template if they want.

And once they do that, they're basically then sent to a membership site where they can register and get started and get the main original product. We also inside of clickfunnels, we're able to set up what's called an JV page. So what this page is, is basically a invitation for people to come in. And if they choose to basically promote the product on our behalf, they got this little message from Paul. And we give people 100% of any of the Commission's that they make, you know that they earn from their emails on that initial product. So they would earn that full $10.

And then any other sales me and Paul earned 50%. So we're able to make some extra nice money off of these one time offers, and that's ultimately where we can make some extra money there. So, the other thing that we do is the jayvees have the option to put in their email to get updates on the launch and any promotional material. So that's something Paul sends out and he's got a thank you page where people can opt in and get information on that. This is also great that if you do future launches, you could mention like, you could send an email specifically to those people and be like, Hey, you know we're doing this new launch and yada yada and just kind of letting them know about it. So that's pretty much a walkthrough of a basic funnel that is being done for a product sales.

I mean, you can get super complicated with this stuff, you could have, you know, 20 pages in this thing and make it say, you know, if this person buys this, you know, move them down the funnel next level, if they don't buy it, maybe try to pitch them on something else. that's similar to it. You know, some people can make these really complicated. This is a really simple one, in my opinion, so that just kind of gives you a basic rundown of how we actually use Click Funnels. In the next upcoming videos, I'm going to walk you through some stuff on comparing Click Funnels to other platforms available today.