Hello, everyone. Okay, so So far, we have got some coffee, some really good coffee, we have got an idea of what our target audience is going to look like. And we've already got our image design. So now let's put it all together. But the first thing we're going to do is install something called a pixel. Basically, what a pixel is, in probably very layman's terms, is it basically allows, it's a communication between your website and Facebook.

So it'll allow Facebook to better understand what you want people to do on your website. And the reason that's a good thing is because then Facebook's algorithms will work to pick the people that's going to show the ad to that will better produce the result. result you're looking for. So that's pretty awesome. And I think that is reason enough for us to want to go ahead and use this thing called a pixel. So basically, it's just allowing your website to communicate with Facebook, so Facebook could track for you what it is you're looking to do.

So the first thing we want to do is install a general pixel on our website. All right, so let's go ahead and let's first go into Facebook. And we're going to go into our ads account. So we're going to click this arrow again down here. Wait a second, and we're going to go into create an ad. And just give that a second to load.

And then you're going to go over here, and Oops, sorry. First I'm going to pick if you've got multiple accounts like I do, I'm just going to pick the account I want so so I just got to block this out, of course protect my client identity identities. So I'm just going to pick the account I want open. And this client has not set up a pixel. So I'm going to go ahead and do that for her. So essentially, when you're on the back end, you'll get your options for what type of ad you want to design or create.

But we're going to come back to that in just a minute because we're looking for pixels. So we're going to come up here. And there's our pixel option right here, you have two pixel options. So it's under here on the left hand side, because it's a popular option. Or you can click all tools. And from all tools, you can go into pixels under assets right there.

So there we go. So Facebook is going to pop because this person has not created a pixel in the past. So it's actually going to prompt you to create a pixel. So create a facebook pixel and here it actually gives you this step. So this is what digit number one, this is what digit number two, and this is what you do to create a standard conversions or custom conversions, or whatever you want to do. So I'm going to explain those to you.

When we get there not right now, I just want you to be concerned about creating your pixel right now. So very simple, you're just going to go down here, and you're going to click this green button called create a pixel. And you're going to give it a second. And what you're going to do is name your pixel. So I'm going to keep it as I'm gonna block this out, but I'm naming the pixel the person's name, and I'm calling it her pixel. So that's basically what Facebook will default to.

So it'll be like persistence. Like, it would be like first name, last name, pixel. If it's your pixel, you can call it whatever you want. You can call it a pixie pixel, or I don't know whatever you want to call it, as long as you remember that that is your main pixel. And you know why you might even want to just so it's not confusion at all. I'm just going to name it.

Maybe I'll just do that. I'll just name it main website pixel, or main account pixel, maybe it's more clearer main account pixel because that way you know, when you see that pixel code that that is your pixel for just your general overall pixel for everything the pixel to rule them off. Okay, so I'm just going to go ahead and click on Next. Give it a second again. And it basically says you can create a pixel. So that's easy part.

Okay, this is what we want to do next. Okay, it's asking us how we want to install our pixel. So I'm gonna choose Copy and paste the code because I'm going to go ahead and put it on the website. This is if you use a Tag Manager tool, or an e commerce platform, so if you use like, I'm guessing if I haven't done For Shopify, my Shopify account yet, but I'm going to shortly, but I think if you're using an e commerce platform like Shopify or or WooCommerce, or something, it might automatically allow you to use this thing called the Tag Manager tool. I usually just copy and paste the code, though. And most of your website template will make it very easy for you.

So if you're using, like Wix, and even I did see it in Shopify, where there's a place to copy the code. I know I have seen it on Wix, I haven't used too many other ones. I use WordPress a lot. But in WordPress, I usually just put it right into the head code. So if you know how to do that, pretty straightforward as well. And once you get used to it, so I'm just going to want to know what my code is.

Now, if you have never installed code before, this really scares you give it to somebody who knows what they're doing, or just simply google How to do it. And usually most places will just be like, insert your facebook pixel code here. And you just copy and paste the code and put it in there. And it's usually that straightforward. So let me just show you what it looks like when you copy and paste the pixel. So it actually gives you the steps.

So if you're using WordPress, for example, actually, you might not even need to use WordPress, if you're just using if you're using. If you know how to work with code, then good. That's awesome. Because this will completely make sense to you. For the rest of us who don't work with code that often and it's just a whole bunch of lines to us that mean nothing. We don't know where to put it.

Well, like I said, you you figure it out as you go. But to start off with it kind of prompts you what to look for. So this is the big line of code, and then it highlights this number. Okay, that's your account pixel. Number. And let me just see, um, I think all you really should know in this event is just click next, but you want to copy this, so see how it prompts you to copy to clipboard, so just click on it.

And so I've got this entire code copied to my clipboard. So I could, it's going to actually prompt me to see if I want to send it to someone else. So if I'm working with a programmer, that's the code I would send to them. If I need just the number on the code would just take this whole thing, copy and paste it into a Word document and just grab the numbers out of it that I need and it actually highlights the numbers in blue. So for example, on Wix, it'll just say, just give me the your facebook pixel code number, and he would ignore all of this code and just copy that number. Okay, so I copied this entire code.

Onto my clipboard. And basically what I want to do and it prompts you right up here is you want to install it into the head tags of your website code. So again, if you're not quite sure how to do that, you could just YouTube, how to do it. And there'll be lessons on just how to do this, this part of it, or you can copy the code, you have got the code, the entire code copied right now, you could email it to somebody who is a programmer that you know, that could be helping you with this. Or otherwise, a lot of CMS is like Wix will just prompt you for the number. And you would just copy this number across here.

And forget about everything else, you've just so I would just take the entire code and just throw it onto a Word document and save it just so you know where it is. You could always come back to Facebook and get it anyway. But I'd like to keep backup copies of everything because you just never know when you're going to need something. So that's how you do that. So The next step, then is going to be getting your specific event code. So this, again is the main code for all of your website for every single page on your website.

Okay? Even event code is more specific. So here is installing an event code and your event code, basically, actually here, it shows you different options. So event codes are very important, because those are the specific pages that you want people to land on on your website, and you want to trigger an event, and you want Facebook to deliver people that are most likely to give you that event. So for the most part for all of us, since a lot of us are for now anyway, trying to make purchases getting people to purchase, we're going to go after obviously this inherent called purchase that's the purchase event pixel. it's specific to a page that we identify as a successful purchase.

Now, if you're collecting In email addresses, which is another big thing a lot of us should and will be doing is, um, you know, you could use the lead event pixel, if you just want somebody to read content that you've put up if you're announcing something, or you want people to read something before they make the purchase, maybe or your purchase page is not actually on your website, but it's on another website. In that case, you would be doing a view content pixel, okay. But again, for the most part, we're trying to sell something. So we want to use this purchase event pixel, which is this one right here. And this is the code specific for that purchase event, pixel. And now it reminds you that the purchase event should be placed on the order confirmation page or triggered basically, it's what I always suggest people do is Go to your page, go through what would happen if you're actually ordering a product.

So pick a product. Look at the URL at the top of the URL at the top of your page, see where it takes you then pick one of the product or whatever to order it, then see where it takes you. Then select where you need to put your payment in, and then see where it takes you. You want to know very specifically what that URL is that demonstrates to you that a purchase successfully has been made. So then what you're telling Facebook is every time somebody lands on here, I'm considering that a purchase. So Facebook will do everything you can to find people that are going to be most likely to get to that page.

Okay, so that's why we want to use that pixel. And we want to use the power of Facebook algorithms to help us do that. So yeah, we would just click on here, click on that and I've got that code pasted to my clipboard. And then again, I'll have to Install this code specifically on the page identified where I want that purchase event code. And then Facebook is saying to check the status, just go back into your pixel page. So I'm going to not do that right now.

Because that code I copied, I actually have to go ahead and take the action and get somebody to install it on that client's website for me, and then I can go ahead and test the pixel. So if I wanted to touch the pixel, all I would just come back here and just go right into pixels again, and it keeps bringing me back to this page because it's not set up yet. But once the code is set up, then this your pixel page option will look a little bit different. Once it's all set up for you. It's basically going to show you that it's actually tracking the pixel for you. So let me show you a page where that's already been done.

Where I've already set that up for a client There we go. So basically, I set up the pixel on January 6, and it's tracking when we haven't. We just launched her I can't remember the exact date, we launched her Facebook ad. But basically, so it's just showing you the numbers and the pixel fires that have happened on see the specific dates. And let me see if I could find another one for you. Sorry, it's just loading.

When I ran this campaign, to this client, we also decided to see how many people this was a little bit tricky because this is a really prime example of purchase was made outside his webpage. So it actually directed everybody to paypal. And so I didn't want to track a purchase. I just wanted to track how many people actually landed on our landing page. And so I added a page view and a view content, I just did the view content event pixel for him. And we also did an add to cart.

But it was mostly the view content that we were concentrating on first. And he got a lot of hips, a lot of him. So we were really, really happy with this campaign. And we know people converted into purchases because the shop was exceptionally busy, and they had to hire some extra people to help them. So he did very, very well with the view content. But we were directing people to a landing page and then Facebook knew very clearly that that's the result that we wanted was people to go and view that landing page specifically, because it was one of those products that needed a little bit more explanation to it than Facebook ad could offer us to do.

So those are all the sorts of things you need to think about and determine if you're selling something pretty simple. Like I am with a face the cookbook, it doesn't need a lot of explanation people are just buy. So I when really encouraging that client to just go direct to her purchase page, so people could just go ahead and buy it. And then we could put a purchase pixel on that page. So again, in today's lesson we learned about pixels. We learned about installing a general pixel on your website header.

And we also talked about different types of event pixels, and how to take the code for that to install it on your website.