Alright, so you already have your ad up and running. And now you're ready to do some split testing. And this lesson will cover how to duplicate your ad set and your ad. Because when you duplicate, you don't have to start from scratch and put in every little single piece of information all over again, because Facebook does that all for you. So it's fabulous. And when you want to do a count when you're split testing is it's best to split test just one variable at a time.

Because that way, you could determine very precisely which change is going to give you the best results. So as you keep picking the best out of all your split testing, eventually you'll end up with a functioning ad. That is as optimize as it possibly can be. So what you want to do is, first of all, open your campaigns, choose the campaign. And what you want to do is basically make changes most of the time on the ad set level. So again, when you make changes to the ad set level, there will be changes to do with, for example, if you want to test a different type of audience, or if you want to test a certain, a different type of interest, or different budget amounts, that's where you will make changes.

So most of your changes most of the time will be to your ad set level. If you make a change to the ad, it would be things specifically within the ad. So let's say you're split testing a different headline, or you're trying a new type of hashtag or a new call to action, that would be done at the ad level. So let's have a look at how this works. So What I want to do is I actually want to test a new audience. What I've done for this campaign, this, again, as a reminder is, or it'll look familiar to you, it's the client I had, and we're trying to sell a kid's bike.

And essentially what I did is I created, as you may recall from a previous lesson, is I created an audience based on his competitor audience. And then what I did is I also created a look alike audience for him, but I basically look like audience based on people who had added the product to their cart. And now what I want to do is create another look alike audience, but I want to create that look alike audience based on people who have made who has made a purchase within the past 180 days. So I did About 1%. And all that means is that Facebook is going to find people that resemble as much as possible, the people who have made a purchase on this client site. So I'll show you what that looks like.

So right now, I actually just shut it off just a few minutes ago, but what I had running was a look like audience 1% similar to people who have added the product to their shopping cart. Okay, so what you're gonna do, select what you want to duplicate. And then you're simply gonna come over here to this button that says duplicate the ad set. And Facebook is going to give you some options based on that. So give it a second. And over here on the right, you'll see that it splits it up into making changes and here's your edit button.

So you can edit things at the campaign level. You can edit things at the ad set level, or you could edit things at the ad level. You know, the Great thing about this is, again, Facebook copies every single detail in all of these. So it's an exact duplicate. So for this, for changing an audience, I definitely want to go into the ad set level. And I'm going to click Edit.

Okay, so it's given me an exact duplication of what I already had in there. So in order to change my audience, I'm just going to scroll down to the audience section, and under the custom audience. So I had added a custom audience of a look alike audience and now I want to change that. So I'm going to hit that delete the X to delete it. And then I'm going to click and Facebook is going to bring back bring up all of the look alike and custom audiences I have a choice of so these are the ones I've already built in my audience, section of ads in the ads manager. So all I need to do now is look For the new audience that I want, so here it is, my look alike audience 1% similar to customers who have purchased.

So I'm going to go ahead and click on that. If you create a look alike audience, Facebook will find people that similar as possible to that audience. So you typically do not need to make other changes, let it run with absolutely no targeting at all, like no additional area targeting no additional detail targeting just let it run as it is and let Facebook go find similar people. And then if the ad isn't performing quite as well as you were hoping, then you can start adding in the most important things like where you believe based on your data, what you believe the best location areas are, what you believe the best age ranges, and so on. Okay. So what I'm going to do is I want to delete, I'm just going to quickly delete all of these areas.

I added in So I'm just gonna keep it very generic just to the US. Alright, so I'm just going to go ahead and just keep and you don't need to watch me do this, I'll come back and do it. But that's what I'll do. I'm going to delete all the specific areas, and it's just going to be generic to the US. Right? Then what I'm going to do is scroll down a bit more.

And under the detailed targeting I in the last audience I built, I had still left in then I want people who have children at that age range. But I'm going to just delete that for this new audience. Because, again, it's going after people who made the purchase. This is probably the hardest thing for Facebook to match up. So Facebook is going to work extra hard in order to get people who look similar to people who have bought your product in the past eight but the reach likely will not be nearly as high as it was. If you if your audience was just going out to the Wii.

Content or the add to cart or something like that, as you can tell everything left the same the reach per day at a got this ad running at $10 per day, the reach is only 580 to 2200 people. And because of the competitive time of year it is in which is fourth quarter, the reaches typically a lot lower than usual. So even though Facebook says my reach is going to be 580 to 2200. I know just based on what has been giving me on my last audience built over the last few days at $10 a day that it's going to be closer to the five ad or even under that so but that's okay because it should be better audience and I should be able to get better results. So what I'm effectively doing is I'm split testing the audience the split testing to look alike audiences audiences based on people who have added to cart and the path an audience Who look alike people who have actually made a purchase.

So that's what I do. So leave everything else exactly the same. And then when you're done all your changes, you're just going to click here. And you're going to click Save and Continue. What I also want to show you is how to make a change to your ad. So same idea, but you go down to the ads level, you're going to click and I guess it doesn't really matter, because it's going to give you it's going to give you the options on all three levels anyway, so I'll show you so you select the ad that you're duplicating, you're going to click on duplicate ad.

Okay, and see what I mean, you could still theoretically go in and edit the ad set level from here or edit the campaign information from here. But right now I want to edit the ad. So if I'm making changes to an ad, what I would do is do the most important things first, so what I would likely do unless I'm testing like Video against a video for this client I've already split test a video against a GIF video because both of them have movement and people love Jeff's. I hope I'm saying it right but Gee, if those are those like they're kind of like a mix between a video and it's almost like a one second or two second video, and people love those are very trendy. So either Jeff would perform better but actually the full video because it's this is a very very cool video.

It's very got a lot of it's got cool music and a lots of action and I added some call to actions to it as well. So the video performed a lot better but that's the first thing I would do if you've got some videos, your split testing tests the test the visuals first, then what I would recommend doing is going in and you would probably then want to split test the headlines. So instead of this headline, you might want to test out you know the So you have going on, so you would type your promo info here. Pretty much of course, you're not going to say promo info here, but I'm just giving you an example. If that's where so if you had like 50% off, you'd be like, you know, it's like 50% off today only or your limited time sale or limited, whatever it's going to be.

This is where we go. And we go into your headline section. All right. The other thing you want to split test is your call to action. Now learn more is some studies have shown that it's always gets the best results because it's, it's very non intimidating. But if it's a time of year where people really like to buy in, they're looking for sales and they want to buy you might actually have a buy more button it's like you want it this is what's gonna happen you're gonna go to a page and you're going to get to buy it.

So Dominic's a people better but again, your split testing, right? So see which one's going to work better for you. You might also want to split test So this ad, I put a lot of copy in it because I split test shorter copy against longer copy. And the longer copy did better, because it's a higher end product, so it needs a little bit more explanation. Now if you're doing a product that doesn't need a lot of explanation, you would likely want to keep your text very short. But again, we've split testing, split test, short copy against long copy, split touch using emojis and not using emojis, split test, different type of hashtags, so people can find your ad.

So for example, if you're doing a Christmas and make sure that it says that you use like a hash tag, I don't know off the top of my head, what what the trending ones going to be this year but you would type in something like you know, hashtag Christmas sale, or hashtag, Black Friday sale, whatever they are. So use, use some of those, some of your research that shows which hashtags are trending and use some of those limits. People can easily find the promo that you have going on doing other types of searches. And the other thing is split test to see you know, and you might want to do this as well, that this client is I did a split test where I did just the ad with the words on what the sale is. And then I created the exact same ad. And I added in testimonials, and the ad with the testimonials, by far did better.

So I think it's because it's a higher end product. So again, if you have a higher end product, or I should say even a more costly product, then testimonials might work very well to reassure the customer, that you're a legit company and they can spend bigger bucks with you. All right, so just just another tip there. I hope you keep that in mind. So that's a wrap for this lesson on what we learnt again with how to duplicate on at the ad set level how to do At the ad level, how to make changes after the ad has been duplicated, and also gave you a few little tips in there, which I hope are helpful. So essentially your ads created and now you'll know how to make changes to your ad in order to do effective split testing.

So now in your next lesson, I'm going to show you the some more examples of the types of things that you want to be split testing.