Hello, okay, so the course focused on selling items online, and I just want to show you that it's very possible to get interest on any priced item as long as you find the right audience. So here's an example of an ad I did. And it was actually to sell a home worth five and a half million dollars in Toronto. So what I did is I designed the ad copy and of course, I did all my research and everything ahead of time. And that's how I developed my copy. And that's how I developed the targeting.

And I targeted the ad towards people who already lived in Toronto who are the largest Toronto homebuyers. And I also targeted the Add to Asia, which basically has a few countries in there that are really big Toronto homebuyers as well. So I'm going to show you what that looks like. And then I'm going to show you the results I got. So I wanted to let you know that the ad ran for exactly three weeks. And again, even though you're selling something at a big price point, does not mean you have to put a big budget on it.

So for this home, I started off with $5 a day. And then I increased the budget to $10 a day and that was it. And we got a lot of interest in the home. So I'll show you the ad first. So what I did is I did split testing for the first few days and it showed very clearly that the video ad was by far forming the picture ad and It goes to show that if you have a product that visually represents all that people will just be interested in looking at the different images. So that's where a slideshow or a video really can make it smart.

So there's the video, I can't actually play it for you right now, because the ad was turned off yesterday, but just want to show you that that the video just showed different images of this beautiful home in Toronto. And then what I did is online of the copy. So this is what all the copy look like. But I only ran it on mobile. So of course it only showed the top section, and then they had to click to get more information. And then I just put it in the order of what I wanted them to see the most and what I thought would capture their attention based on my research the most.

So that's how I ended up with a All this copy, and yeah, and then the headline, of course, I wanted to grab your attention. So this home at the price point and based on where it's located is definitely going to appeal to people who are interested in luxury home market and my targeting targeted people that were also interested in luxury vacations, luxury cars, and anything related to that lavish lifestyle. And then I also put down some of the things that's near because that so as you can see here, I put down the area it's in and I put down why that area is high and trendy, and would appeal to somebody who is into the lavish type of lifestyle. And then I also put down an idea of the types of professionals that would be the most interested in this specific location and the specific home.

So there you have it, and Let me just show you the results. So remember, this was a three week ad run with very, very little budget on it. Okay. So again, the picture ads did really, really bad. So I took I deleted those pretty quickly, and just ran the video ads to Asia and Toronto. Now I just want to mention with the Asia market, you can actually run ads to an entire continent.

And Facebook will do that. And basically what you do, again, is go through your breakdown, and look at the specific geographic locations that are responding to your ad. But I just want to point out that when you're going after a population as huge as Asia and you have a very small budget, you're basically relying on Facebook's algorithms to pick the areas that it thinks will respond the best to the ad because it's kind of, I guess, guessing as well based on what it knows about that population and the interest they have and What their profiles look like? And but of course, it's it's going to be a very small test, right? So if you really are sure that your that your target is going to be the Asian market, then I would I would, I would do this split testing and everything first to figure out what kind of ads gonna work well.

And then I would definitely, you know, try out different prices or ad costs per day to reach more of the population before you really decide which country is responding the most to the ad. So and the other thing that you want to keep in mind, if you are going out to Asia market is that there is the Great Firewall of China, which will not allow Facebook ads in general to seep in. So I try to advertise to Asia as a continent to get around. found that it didn't work, the ad was still Facebook, still not sure the ad to China. So I'll have to reach that population another way because China definitely has a lot of interests with home buying in Toronto. So having said that, let's have a look at some of these results.

So the results for the Toronto ad for the relevance score was a 10. And usually, if you put up anything with that high visual impact, the people are just curious to see, you're gonna get a lot of clicks, which in turn means that your relevance score will be higher, because Facebook will think you're showing something that people really want to interact with which they do. So if you're a real estate agent or the housing market, definitely, really consider doing a video ad because people love home pictures and love knowing what's inside. So it's definitely going to work well for you and keep you around. That's up. And of course, as we talked about during the course, the biggest thing about getting your relevance score up is it also means that you're going to reach a lot more people in a very much cheaper price.

So, for example, like look at the cost here, right? point to like 25 cents, right? For people who viewed the landing page of that house. So what I did is I took the ad, people would click on the link, and it would go directly to the landing page so they could get even more information about the home. Okay? And if you look at the number of clicks, so this is the Toronto you're looking at the neural clicks, everything you could tell, there is a lot of interest in people.

I mean, a lot of people for the most part will probably just be really curious to know again, what the inside of the home looks like what the video showed, but then it took that extra step and they were interested enough to know what else the write up was about and how much the price is going the house was selling for. Which is great because if I'm getting that much traffic to the agents landing page And even though that home is not for them, maybe another house on that landing page is for them. So and also by getting that much traffic to the landing page, you're definitely naturally increasing the SEO value of the page as well. And hopefully that'll help the page rank higher on search results, which in effect could get the agent, some other traffic organic traffic through Google as well. So look at this, the click through rate in general was 11.01%.

And then we look at the link click through rate which is 3.84%, which again, are both excellent numbers. And yeah, just the number of cells overall like the reach at remember really only started with $5 a day and then went to $10 a day. This was only three weeks and look how big that reaches, right. So let me let me just show you the Asia ad as well like, and again because it was all of Asia. Facebook is going to show it to a lot more people at a cheaper price. And the reach on this, like, look at that almost 80,000 people over a three week run at only five or $10 a day.

So that was really, really happy with really, really cheap, cos she got people onto the landing page. And you know, the cost per click on both ads super, super low. And the I did a video, if you look at the very last number, that was the three second video view, because I want to know how many people watch the video for at least three seconds. So you know, 13,000 in Asia and 6000 in Toronto, so very, very good branding for the agent, as well. And, and of course I when I built the video, the very last page I built on the video wasn't a picture of the house, it was actually, you know, giving some information about the agents website. So again, I use video as an opportunity to do a little bit of branding there.

Let me just show you. I've got a Word document as well. Let me just Looking at it, so you can see the numbers a little bit clearer. So again, the three week ad run the Asia market, okay, I got over 2500 people to the agents landing page, they had reached almost 80,000 people, it was over 8000 clicks, over 5000 link clicks, the click through rate was very, very high link, click, link click through rate was very, very high number of actions taken. And this number is super high too. So 19,000 actions taken, there was 13,500 video views.

So that means that you know, the rest of that which would be you know, 6000 roughly, other actions were taken, which could be people going on other pages of the website, people going on our Facebook page, people looking or interacting with other posts on a page but that's 6000 other people doing other types of actions based on the ad as well. So which is which is fabulous. You So that's really good. And again, even though people may not, you know, it'll be a very select few people who will actually be eligible to buy a five and a half million dollar home in Toronto. The again people are, you know, know who she is or have been to her website or taking these other actions or liking her Facebook page and whatever and all of those extractions could potentially lead to other types of sales or referrals or, or whatever down the line because you never know right?

So definitely worth doing in running ad. Let's have a look at the Toronto market so the ad that ran to the Toronto market for three weeks 740 people were taken directly to the landing page on her website. The reach was really really high. overall number of clicks was really high link clicks was really high. link click through rate in the overall click through rate super high number of actions Again, most of the actions in the Toronto market, so 6000 video views, so about 800 act, other types of actions other than just watching the video and clicking the link were taken as well. So that is really good, really happy about that.

If you're wondering, no, the house has not sold yet. However, this again, in only three weeks, she went from nobody knowing the house even was on the market to literally thousands of people knowing that the house is on the market. And this is across the world and thousands of people been interested enough to actually check out the full details of the house on her landing page. So not too bad for the amount she spent, which again, was only five or $10 a day for three weeks. That's it and look at the types of results you can get if you're posting the right type of pictures and videos and things and you target it directly to the type of people that would be the most interested in. So I just really wanted to show you this video because I want to show you that it is possible to sell just about anything using Facebook ads, especially with the right targeting and don't be scared just because I mean I did recommend you know you have your product range between if you're doing e commerce between, you know, five to $20 works really really well.

However, if you have a higher ticket item and you're still reaching the right people, you can still get some really good traction and make some impact on Facebook advertising. Alright, so I hope you enjoyed this bonus lesson. Hope you learned a lot. I hope you took away a few extra tips and wonderful so let me know if you try anything this big or even bigger. Who knows try for a car, try it for whatever else. Your product means that let me know if you use any big ticket items that you're trying to sell on your Facebook ads.

And I'd love to see some of those examples as well. So please, please share. So thanks again for watching this and yeah, if I have any other interesting examples, I will post them in the bonus section of this online course.