So, this is emotionally hard. The other thing that was was very fascinating, I'm sure if you're on this, this introductory session, you, you know this, but there is a great level of worry and anxiety that that women and couples are are dealing with as they start to move forward in and head into this exciting chapter of their lives to build their families. Number one, you know, I don't think there was one person that that we researched that talked about the amount of anticipation and worry they had about their biological clocks, and that they're told that they are ticking and ticking and ticking and ticking and there's this level of Hurry up, you know, we don't want to miss that window. So there's this, a lot of worrying anticipation about just our physical nature and our health of our eggs. And at the same time, so many women told us that, you know, we're we're in school and we're building careers and we are there is that constant worry of I don't want to miss that window and how do I balance you know, being successful professionally having, you know doing work that I care about, and at the same time, not miss this window to build out my family.

And so many people talked about in I would put my wife in, in all of this, all of these categories is that we are very much a plan society. We're thinking through our stages of life or thinking through making sure we're prepared for so many people before they leapt into this next step. They wanted to make sure that careers were in place. They wanted to make sure that their their homes where they were, they wanted to be in their living arrangements. They wanted to make sure that they were financial, financially had a level of stability, and we also have people that need to think through childcare, and how do we care for this, all of these things are being planned being time being coordinated, and then we jump into this process. to concede because now the timing is right.

And we'll talk a little bit later on, on what happens when there's this delay, that we have an expectation on how we see things happening. And then we're experiencing this delay. And it's through the way in which we translate that delay and personalize that delay that can have a dramatic impact on our our quality of life and our reproductive health. So at the end of the day, clock's ticking, we're trying to manage life and careers and financially being set at the same time, not miss the window. We're planning things were timing things. And I think that it was no surprise to us, although it is a little alarming.

That the worry that panic that anxiety sets in a lot faster than what people think. I think people kind of assume that, you know, that emotionally. This gets hard after maybe a couple years of conceiving, and I'm not suggesting that it's not hard a couple years if you're still struggling to conceive, but what we Somewhat alarming but understandable is that within just a few months of trying, there's that early onset of that disappointment and anxiety that worry that starts to morph into great level of concern. A couple starts to really women internalize what's happening, there's something that must be wrong. I need answers, and I need to be fixed. And I think that many people shared that.

They said mark and Kate, even prior to trying, I was worried I was worried about you know how long maybe I was on birth control. I was worried about things that happen in the past. I, as a little girl always loved to have children. I just always intuitively knew something. This would be a challenge for me. There was a lot of tween doubt, just anticipation that was behind the scenes, that once couples experiences month to month delay, it emerged that just came flash forward and it was there.

Almost like I knew it. I knew something would happen here. So the takeaway is it doesn't take long. So if you're feeling that way or you're feeling that grief, you're feeling that uncertainty. It's okay. It happens quick because we're planning things.

We're timing things. We're cold. told the clock is ticking, and there's emotional devastation is real.