This is very mold still getting small business stuck, you want your own company, because you want to be the boss and now you have it. You think that just because you're the boss even tells you to tell people exactly what to do. And you don't understand why people just don't do it. You think then that the only way to manage people is through fear intimidation. In fact, you've created a bully culture in your organization. And this is really where you're stuck.
You've created a top down organization, but you know, something, the only person that really has the power in your organization is you the one at the very, very top. Everybody else just reports to you. You have a vision, but you haven't really shared that. Or gotten the buy in from anybody that's really around you, you think that all you have to do is yell charge and people run after you. That's not really the way that it works anymore. Because there's so much noise and distraction as we're trying to manage and lead people.
There's so many forms of communication out there from websites to blog, to Facebook, to Twitter. Think about where you start. And where you start. And I've said this a lot in these videos is you can't really be like Steve Jobs and think that you know better than your employees than you know better than your customers. Forget about being that alpha male, forget about being the alpha female. What you really need to do is think about what is the difference between leadership and management.
Leadership now means collaboration. It's not telling people what to do, or how to do it. But getting folks to take action that they want to on their own. And collaboration is not the same thing as teamwork. So let's talk about how things have really changed how you can get unstuck. In leading your own company, there's really been a change in this whole idea of ownership.
First, the Donald Trump method that you need strict control over information that you alone, have that secret sauce. Today, ownership is about openly and sharing all the knowledge you have with your employees and your managers. And that what this does is it activates the passion that exists inside each and every single one of them. So they really do get some ownership. Things have changed also in the idea of how you have an original idea, but Donald Trump method is, well sometimes he listens to what the idea are, but then he makes the decision privately. It's really one way communication and He doesn't take anybody seriously.
But the collaborative way, the Tony Shea way from Zappos really is he encourages everybody having ideas, and we discuss them. And then we take the best of all those ideas and all the input that's really been there. Another area where things have changed in leadership is how is decision making actually happening? The Donald Trump method is that he delivers the approved solution to the team, and they're supposed to go do it or he makes knee jerk reactions, or as we talked about in the previous videos, he does it to satisfy personal ego, or she's always saying I want this and I want that. decision making is different in a collaborative culture. The Tony Shea and Zappos method is he facilitates brainstorming with the team, and then the entire team comes up with the best solutions with the guidance from the leader.
This is not a democracy, but you can come up with the best solution by working together. resource allocation has also changed this new world. The Donald Trump era is he allocates the financial and time resources based on what he thinks. The Tony Shea method at Zappos is, he lets the team allocate their time and resources based on what the stated goals are and monitors those allocations to make sure that people are on target. In the area of job and responsibilities, Donald Trump has strict job descriptions and responsibilities and make sure that no one just no one goes out out from beyond where they're supposed to be. with Tony Shea and Zappos, the new world is flexible job and responsibilities based on projects availability, and timeframes.
This case people a heck of a lot more interested in their jobs. Business Ethics has also changed Donald Trump's method is the end justifies That means, in a Tony Shea world with Zappos, he realizes that with social media and the internet, things have to be socially transparent. And as a result, your company is forced to be a heck of a lot more ethical in the area of feedback. Donald Trump believes in only annual reviews, we're going to talk about how you're doing only once a year, that's faded away in the Tony Hsieh and Zappos world, where you give immediate, ongoing personal feedback. And that could be on a weekly or daily basis. There was a great book written called the fall of the alphas by Dana rd.
And I love this book because it talks about the alpha versus the beta leader, and how the new beta leader knows how to do these things and connect and collaborate, to influence to lead where their company is really going. But we have to be careful that there's always a dark side To the Tony Shea or Zappos, it's really has to be a balance between the two. Because you got to make sure that as I said before, this is not a democracy, that we don't get into all this woowoo kind of culture, and that you make any kind of shift you're going to embark on very, very slowly. And remember, some people do need more hands on marketing. Finally, you've got to know that throughout this entire process, that you have to respect what people inspect. You will get the respect.
If you stay and you look at what people are doing, and give them feedback. Now it's your turn to go out there and strive for minimal achievement. What's the one thing that you're going to change in your management lifestyle, so you can become much more of a leader than just the boss that tells people to do things and get disappointed when it doesn't get done. This is very much still getting small business unstuck. Have a great day. You