So here we are in the end of our course, and this is the wrap up of all the chapters and lessons. These are the main takeaways, the things that you need to bear in mind value, what is value? How much is your product worth, at the eyes of the customer? The levels of perceived value? What are you to your customers? Are you a vendor, problem solver or strategic resource?

The concept of value selling and how can you use it? why sometimes it doesn't work? What can you do about it? The value exchange or the use of concessions, and how to present solutions and when to present solutions. So these are the main takeaways of this course. And something that they go for we are on autopilot and we just do things as we have done, but it's worth once in a while to stop and think, okay, from my portfolio which customers can I explore further in?

This is a way to do it use using the value selling approach, okay? And this was it my course about value selling value selling something that I've been using in my sales executive role in different companies. And as I told you during the course, you don't target all customers, you don't target them all with the same solution. That it's something that's particularly if you are on a kind of a commodity kind of business. It's something that you should explore, drive away from these pricing discussions that erode you that frustrates you try to differentiate from your competitors. There's something I'm sure there is something even even if That's something is your relationship with your customers.

That's already something I can tell you that probably in the vast majority of my class, I am more expensive than my than my competitors for the same products, same features, same quality standards, same industry standards, that I'm probably 20 to 40 bucks above competition. And how come Is that possible because of the relationship that we have, because customers know us, trust us, trust me, because they know that when there's a problem, I'll be there when they need we are there. So if there's anything else, there's the relationship, there's the reputation of your company, there's the branding, this something to stick up to, and to add something to your value proposition, use it, improve your business, improve your margins and become a successful sales rep. See you soon in an The other training of mine